Key Lessons from My Startup Journey4Founder Institute Jakarta Product Development - Mentorship Session 1 June 2015

~ Richard Fang

Don’t Forget to Meet Your Customers

Trust your team. Get Shit Done.

Version 1.0 Launched in just 3 months. Iterate and added more features later on.

Focus on One Core Feature

Dropped the complex photobook features. Started with simple product and Instagram connect.

Sell your idea before building your product

Klarion is now tracking user activity and CRM initiative for AMild, Marlboro & UMild.

And we’re still improving the product.

How to define your product roadmap?

Product Roadmap Framework

Phase 1 Phase 2 Phase 3

B E N E F I T

F E A T U R E S

B U S I N E S S M O D E L

Product Roadmap Framework

B E N E F I T

Defining product value using Jobs To Be Done Method.

F E A T U R E S

How we can deliver the benefit to customers?

B U S I N E S S

How we can make money from the product?

Jobs to Be Done Method

Situation Motivation Expected Outcome

Clayton Christensen, Harvard Business School

Jobs to Be Done Example

I just bought an apartment. I realise that it

needs renovation.

S I T U A T I O N

I want to make my apartment looks nice and comfortable, of

course within my budget.

M O T I V A T I O N

I can easily find interior designer and contractor that match my taste and fit my

budget.

O U T C O M E

Interior Designer & Home Contractor Directory Listing Website.

Product Roadmap Framework

MVP Product Market Fit Expansion

B E N E F I T

Easily find interior designers that match budget and taste

Save time & no hassle for customer when renovating home

“Done for me” home renovation service

F E A T U R E S

• Directory List by filter • Direct Message

Online PM tools for customers & vendor/contractors

• Ecommerce with special deal from selected manufacturer • Consultant booking platform

B U S I N E S S M O D E L

Premium Listing for Vendor 5 - 8% Project Handling Fee 20% Sales Commision

Thank YouThis has been a presentation by Richard Fang. Made exclusively for Founder Institute Jakarta. June 1, 2015.

Follow me on Twitter @madeforyou

Build & Launch & Learn & Repeat.