10 guidelines to improve your churn ratefrom

Ruben Gamez, founder - Bidsketch

brought to you by Stunning

Decide on the metrics that define customer success for your product.

Make sure that you track whether customers are using your product fully. Take proper measures to improve their engagement.

Set up dunning/pre-dunning emails to reduce failed payments. Dunning emails are sent when charges fail, and pre-dunning emails are sent when customer credit cards are about to expire.

In the early stages of your startup, churn is high as you are finding product-market fit. However, churn should go down over time. So, make sure to check on your churn rate regularly.

Always ask for cancellation feedback. Add a "required comment box" in your cancellation flow.

Long phone calls with churned customers are super insightful. You can get insights on their initial expectations, exactly how the product fell short, what they're using now, and the tradeoffs at each step of the way.

Annual billing helps reduce churn. Encourage your customers to switch to an annual plan.

Churn happens long before your customers cancel. Make sure to check usage for each customer and reach out before they reach the moment of cancellation.

To improve your onboarding experience, reduce friction and educate new customers via emails and interactive tours.

Sometimes the customer segment that isn't seeing value in your product is the wrong segment to focus your product on.

Set up dunning emails and rescue your recurring revenue.

See how much recurring revenue Stunning can rescue for you.