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These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
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1 Coffee Pot, Many Disciplines: Why Space
Matters
Saturday March 9, 2013
Bill Aulet – MD, MIT Trust Center
Sanjay Sarma – Director of Digital Learning, MIT
• Bill Aulet– Successful Serial Entrepreneur & accidental academic– Not an architect nor a designer– Designed the Martin Trust Center for MIT Entrepreneurship
• Sanjay Sarma– Award winning academic & intentional entrepreneur– Designed and developed multiple innovative & successful
programs including the Auto-ID Center and the new MIT IDC
– Head of MITx
Introduction
A Bit on the History
A Bit on the Theory
Courtesy of IDEO
Photo by Andy Ryan
DMZ
The Martin Trust Center for MIT Entrepreneurship
• Space really makes a difference• Understand DNA & Context then Align with
it in a Way that Promotes your Goals• Look forward and not back to promote
comfort zone for experimentation• Coffee Maker as a real & symbolic symbol
Conclusions (Aulet)
MIT is where it all started
The Rad Lab
And where it continues to evolve
In both space and product
Focus inhibits imaginationRandom association occurs when
Mental Restructurings
Why is relaxation important to innovation?
Focus inhibits imaginationRandom association occurs when
Mental Restructurings
"We can't solve problems by using the same kind
of thinking we used when we created them."
And where it continues to evolve
“Our method was to develop integrated products, and that meant our process had to be integrated and
collaborative.”
And where it continues to evolve
ddddPixar HeadquartersEmeryville, CA
And where it continues to evolve
New Apple HeadquartersCupertino, CA
Thank you!
Any questions?