What is SEO and Why Do You Need It?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic

search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual

website.

Figuring Out How Your Customers Search

Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords. There

are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use,

especially for a beginner.

SEO Provides Credibility for Your Business

Consumers make mental notes of the companies that show up in Google and on other search engines. It may be a subconscious note for some, but they do nonetheless. In the minds of consumers, your ranking becomes a vote of confidence. That may sound a bit exaggerated, but research has shown that higher search rankings lead to more credibility in the eyes of consumers.

It is cost-effective

Compared to the costs associated with other forms of online marketing such as PPC

advertising, social media marketing, or purchasing leads

for an email marketing program, SEO provides fairly

good ROI. While PPC may drive more revenue and social media may be more important for your

image, your organic SEO in many ways remains a bedrock

of your online presence.

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