SIMPLE TIPS FOR

DECIDING THE

LANGUAGES FOR

LOCALIZATION

OF YOUR APP

Most of the developers who are English speaking do not

consider the fact that most of the world’s population does not

speak English. So if an app is developed in only English

language, it cuts down the potential market for that particular

app. This problem can be solved by the localization process

through which developers can create a multi-language

version of an app.

However, it again

raises one more

question. Many a

times it becomes

difficult for you to

choose the languages

into which you

should localize your

app.

Don’t worry! We are here to help you out. Here,

we put together three simple tips through which

you can make a decision about your target

language.

FIND YOUR POTENTIAL MARKET

If your app is already

in stores or if there

are any other apps of

yours, just look at the

current download

stats and choose top

five countries in

which your apps are

consistently used.

This will give you an

idea about your

current major

markets.

This information can be

used in two ways-

either localize your

apps in these countries’

languages to increase

the existing sales or do

not localize in these

languages but choose

another five to expand

your market. Either

way, it will bring you

the monetary benefits.

TESTING YOUR MARKETS

It would not at all be wise to

translate your complete app to test

the new markets. Start with

translating just the metadata and

keywords in different languages.

Monitor the change in sales.

Analyze the download stats and

accordingly choose the top

languages to translate your app into.

BE SENSIBLE WHILE CHOOSING

YOUR MARKETS

Better not invest in small markets

which would not give you enough

return on investments. Moreover,

start with the small number of

markets and gradually increase

your area. It is always easy to add

languages later.

SIMPLE IS GOOD

The best thing to do is to keep

the source language and images

relatively simple so that they

can be adapted to each locale

easily.

It would be better if you hire the professional app

localization services as they can very well take care

of all the factors mentioned above.

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LanguageNoBar

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