Veronica Rotar Bachelier en Marketing- bloc 3

Professeur référent : M. Quatresooz Année Académique 2016-2017

Techniques des ventes 2

17/10/2016

SUMMARY

Introduction

Location

Perceptual Mapping

SWOT Analysis

Possible Competitors

SONCAS

Conclusion

Auto Repair Garage

Maintenance Diagnostic and

Repair all brands

INTRODUCTION

LOCATION

LOCATION

PERCEPTUAL MAPPING

BATTERY OF ITTEMS

Quality of the work

Quality of the parts

Mechanic’s attitude

Quickly fixed

Good communication with the mechanic

Variations of pieces

Guarantee

Trust- transparency

PERCEPTUAL MAPPING + ITTEMS

Quality of the work

Quality of the parts

Mechanic’s attitude

Quickly fixed

Good communication with the mechanic Variations of pieces

SWOT Analysis

Strengths Opportunities

Weaknesses Threats

* Troubleshooting Service *Geographical possition *Rental car agency

* Excellent mechanic * Reliable provider * Standard and optimized administrative procedure

* One mechanic * Limited space * Limited diagnosis * Temporary difficulties * Little publicity

* Balance between services * Other little and medium garages from near by area * Price variations

tow truck

POSSIBLE COMPETITORS

POSSIBLE COMPETITORS

SONCAS ANALYSIS

S • No risk means no reparation. Fixing the car equals taking a risk, let’s split the risk in 2.

O • You are too busy and your car stopped working? No problem, we are the solution.

N • Well equipped means great service, and we are here to surprise you.

C • You end up leaving the office too late? We have a proposition for you.

A • It’s your choice: quality is the limit or quality and money as limit?

S • You choose us to repair your car? You don’t pay the diagnosis .

D-A-S-I

Auto Repair Garage

Maintenance, diagnostic and reparation all brands

We use our experience in order to provide you the best quality services and the best price in the area.

CONCLUSION