SARA HASSLER

Print & Digital

Communications

Content Generation for:

Broadcast

Web

Blog

Social Media

Brand Management

Marketing

Project Leadership

Project Management

General Administration

SARA HASSLER SHASSLER@ SNET .NET

860-617-7847

SHASSLER@ SNET .NET 860-617-7847

Resume & Portfolio

Great Ideas Need Great Execution!

Your Target Audience Needs to Know:

How to Find YOU!

Why They Need to Buy Your Products

How Valuable Your Services Are

Why They Should Be Loyal to Your Brand

Why is Search Engine Optimization Important?

Search Engine Optimization (SEO), is the practice of improving internal (on-page) and external (off-

page) elements in order to increase organic placement in search engine pages.

SEO can also be described to improve the quality and volume of traffic to a website by making it

easier for people to find the information or products they are looking for during an online search.

Website content is one of the main components of SEO and can be easily accomplished by

optimizing content so it is found easily by search engines during an online search.

Search Engine Optimized Content can:

Help people find products and information they need

Assist search engines in providing a good search experience to users

Promote a website in reaching its target audience

Lead people to valuable experiences that improve their quality of life

Sara Hassler Resume—Portfolio ~ Digital Communications Specialist shassler@snet.net ~ 860-617-7847

SARA HASSLER SHASSLER@ SNET .NET

860-617-7847

Work with a content specialist that will deliver

copy that enhances your brand across all multi-

media channels.

Receive content that’s optimized, business

branded and properly constructed so that search

engines can easily find your information when a

person enters a keyword into their online search.

Start Optimizing Your Web Content Today!

Articles

Blog Posts

Press Releases

White Papers

Videos

Images

Product Descriptions

Reviews

1. Search engine optimization drives a website to perform.

2. In order for a website to gain an advantage in the search engines, it needs to be optimized with quality content.

3. Informative, original and valuable content will continue to be the most important SEO factor.

4. Plan your website’s future and include strate-gies that add value for your web-users—give people something they are looking for—and they will keep coming back to you!

5. Appealing social media content builds build brand loyalty that can be converted into business worth and profits

Motivate Your Target Audience to Love Your

Brand with Proven Social Learning Theories!

Apply Knowles’ six assumptions related to

motivation of adult learning:

Need to Know

Foundation

Self Concept

Readiness

Orientation

Motivation

Your Target Audience Needs Great Content!

Give them a reason to love your brand

Offer them experience that provides infor-mation

Encourage them to make their own choices

Provide personal and immediate relevancy

Promote solutions for their problem-centers

SARA HASSLER SHASSLER@ SNET .NET

860-617-7847

Sara Hassler Resume—Portfolio ~ Digital Communications Specialist shassler@snet.net ~ 860-617-7847

Specialized Skills:

Can perform keyword research for digital

online content creation.

Excels at Google AdWords research and refer-

ence for keyword selection for content crea-

tion and copywriting.

Able to identify organic search criteria.

Enjoys fast-paced team work environments.

Thrives on tight deadline driven tasks and

projects.

Active listener

Strong written/verbal skills.

Receptive to feedback/coaching.

Self motivated with positive attitude

Able to Offer:

Versatile content generation for digital com-

munications including web pages, blogs and

email.

Deep research into subjects to create expert

copy for final content.

Logical and statistical content creation.

Personal story-telling style content creation.

Email newsletter content for marketing and

up-selling of products and services.

Over 15 Years Experience with:

Project leadership

Project management

General administration

Multi-faceted customer service

Print/Digital marketing design

Communications—written/verbal

Technical writing/documentation

Whitepaper development/publishing

Brand identification—maintenance

Strategic marketing

Advanced MS Office Suite

Content creation print/digital

Search engine optimization (SEO)

Social media marketing (SEM)

Vendor management

Client management

Team management

Collaborative solutions-based work ethic

Conflict resolution

High productivity with little supervision

Measurable results

Adaptive communications

Handling multiple tasks

QA—Quality assurance

Graphic / web design

Wordpress design/content development

Webinar training

Screencasts

Podcast/broadcast

Multi-media publishing projects

Creating/organizing process/procedures

Planning/implementing project goals

Research & Development

SARA HASSLER SHASSLER@ SNET .NET

860-617-7847

Sara Hassler Resume—Portfolio ~ Digital Communications Specialist shassler@snet.net ~ 860-617-7847

Independent self-starter

Able to achieve high productivity

Meets goals that meets company missions

Author, Loving Marley, PugTale Publishing October 1, 2007

Authors: Sara Hassler, Donald Hassler

Loving Marley focuses on character education, humane education, responsible pet ownership

skills and family values.

Talk Radio Show Host, WILI-AM/Hall Communications April 2010 - Present

Created and branded by the Hassler's, The Responsible Pet Owner is broadcast every

Monday and talks with listeners about pets, reports the latest pet news, stories, events and

visits with special guests to an audience of over 10,000.

Achieving 100% approval rating from radio station executives and show sponsors.

Receiving 100% approval from print publications for articles submitted under the

Responsible Pet Owner column.

Creating and scripting content designated for live broadcast.

Developing partnerships with local businesses to secure third

party sponsorship.

Writing off-broadcast content; blog posts and informational

articles designated for print and digital publication.

Sara Hassler Resume—Portfolio ~ Digital Communications Specialist shassler@snet.net ~ 860-617-7847

SARA HASSLER SHASSLER@ SNET .NET

860-617-7847

Work History

Project Leader/Manager—Administrator, NightOwl Enterprises January 1998 - Present

Team Lead/Trainer, Teletech Holdings, Inc. January 2013 - February 2015

Resource Development Manager, Generate My Ads December 2009 - November 2011

Resource Development Manager, IME Web Experts October 2010 - November 2012

Community Relations Administrator, Oozil March 2010 - November 2011

Eastern Connecticut State University Psychology 2001 - 2003 References Available upon request

Community Outreach