DIGITAL MARKETING OVERVIEW

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KEYPOINTS

What is digital marketing Why use Digital Marketing Digital Marketing Strategies Benefits of digital marketing What does digital marketing consist of SEO PPC SMM Content writing Digital marketing measurement

What is digital marketing

Digital marketing refers promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc.

Today world is getting more digitized in every aspect, Digital Marketing play an important role to grow your business. It make a strong impact in the world of Advertising and Marketing. Today people prefer marketing of their brand, products and services through Digital methods. To promote your own business go with Best Digital marketing company Noida, India.

Why use Digital MarketingHere are some reason that's why people going online- To get information about a new product, service or location. If they have any question If they are looking for help To get more information about certain individuals or organizations For Business contacts or General information To get information about available jobs Etc.

With the constant growth of the web, digital marketing has become a necessity for many businesses or organizations also includes small businesses that wants to trade online and make a name for themselves on the web.

Digital Marketing Strategies• Pay Per Click • Display Ads • Video Ads • Social Media • Email Marketing

• Mobile Apps • Ads in Mobiles

• ORM • Analytics

• Direct Traffic • SEO • Social Media • Inbound Marketing • Email Marketing Paid

Marketing

ReportingMobile Marketing

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Benefits of digital marketing:

Cost effective Real time interaction with online customers Real time data analysis Web analysis Increase Brand awareness Target your audience High ROI Better strategies and planning Reach beyond your limits Easy interaction with your customers Access to competitor’s activity

What does digital marketing consist

SEO PPC SMM Content writing Digital marketing

measurement

SEO (Search Engine Optimization)

SEO depends on many factors & algorithms created by Search Engines – There are various factors used by Google to Rank a Page.

In search engine 80% Search Users click on Organic Links SEO increases Leads and Brand Authority SEO takes Good time and Effort

SEO (search engine optimization) is one of the most important technique of Digital Marketing. It is a technique and strategy to improve your website performance on SERP. You can hire best SEO Company to optimize your website.

PPC (Pay Per Click)

PPC is a paid marketing where an advertiser only pay for per click on advertisement. To run Ads for your business you can hire PPC advertising company.

PPC Ads can be implemented using these programs – Google AdWords, Bing Ads

20% users click on Paid Ads Quick result driven and Effective Marketing

SMM (Social Media Marketing)

Social Media Marketing (SMM) help you to improve brand awareness increase traffic, generate leads. To Increase Brand Awareness & Business Leads there are various social media platform like: Facebook, Pinterest, Instagram, Twitter, LinkedIn, YouTube, Tumbler etc.

Content writing

Content writing is the art of writing specific content for a website that would drive tariff to it. To write good content it requires good writing and language skills. Basically, content writing can be any kind of writing that is read on the internet like website writing, SEO copywriting, SEO writing, and blogging, etc.

Digital marketing measurement

Digital marketing measurement Calculation ROI (return on investment). There are Many tools & systems are available to calculate your return on investment and to measure the effectiveness of your digital marketing campaign.

Google analytics Google webmasters Google AdWords Basic Google search Social media monitoring tools

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