CAUSE EFFECT DIAGRAM

BY:PRANJAL PARIHAR ANUKRITI SINGHVIVEK MAHESHWARY

INDIAN INSTITUTE OF FOREIGN TRADE (IIFT)

AGENDA:

• Introduction to Cause effect

• Cause effect diagram for selected subject using why why why logic

• Identification of three root causes

• Recommend solutions to overcome root causes

• Lessons learned

INTRODUCTION TO CAUSE EFFECT DIAGRAM

• Also called as Fishbone ( Ishikawa ) Diagram

• It identifies many possible causes for an effect or problem

• It can be used to structure a brainstorming session

• It immediately sorts ideas into useful categories

• Methodology followed :

1) Define the problem and effect

2) Identify the main categories that determine the possible causes

3) Create sub branches of the categories that represent potential causes

4) Spend time investigating each potential cause

WHY USE IT FOR LOW/HIGH BRAND PERCEPTION OF COLLEGE?

• Categorize many potential causes of a problem or issue in an orderly way

• It helps to analyze what is really happening in a process

• It can help the decision makers to identify the main factors driving their brand perception and help them to work upon it

• Can be used by the media team at the college for devising fruitful brand communication strategy

The chart looks like a fish structure and hence it’s known as Fishbone

Low/High Brand Perception of College

Brand Image of college Poor/Good

Ste

p 1

:

Def

ine

the

Pro

ble

m a

nd

Eff

ect

Low/High Brand Perception of College

People ProcessPhysical Evidence

Ste

p 2

:

Iden

tify

th

e m

ain

ca

teg

ori

es

Brand Image of college Poor/Good

Low/High Brand Perception of College

People ProcessPhysical Evidence

Few distinguished alumni

No Accre-ditation

No hostels

Ste

p 3

:

Iden

tify

fa

cto

rs o

r c

aus

es

Brand Image of college Poor/Good

Poor Brand Image in the market

Low Brand Perception of a College

People

Process

Physical Evidence

No Distinguish Alumni

Po

or p

lacem

ents

Po

or ed

ucatio

n p

rovid

ed

Poor entrance process

Lack o

f pro

per

Accred

itation

Ad

missio

n th

rou

gh

Do

natio

ns

Poor Infrastructure

Lack o

f Fu

nd

ing

Lack o

f ded

ication

fro

m a

dm

inis

tratio

n

Price (Fees)

ProductPlace

Good Brand Image in the market

High Brand Perception of a College

People

Process

Physical Evidence

Distinguish Alumni

Go

od

placem

ents

Go

od

edu

cation

pro

vided

Good entrance process

pro

pe

r Ac

creditatio

n

Ad

missio

n p

rocess

legitim

ate

Good Infrastructure

Go

od

amo

un

t of

Fu

nd

ing

Ded

ication

from

ad

min

istration

Place

Price

Product

SOLUTION TO OVERCOME ROOT CAUSES• Hiring of good faculties to impart good level of teaching

• Learning should be promoted in the classroom and not cramming up

• Development of interpersonal as well intrapersonal skills of students should be focused upon

• Hiring of a good placement agency to help in good placements

• Entrance process should be legitimate

• People with good scores and matching the criteria, should only be admitted

• Fees should be charged in accordance to the facilities being provided

• Proper maintenance of infrastructure as well as improvement of the same should be focused upon

• Proper marketing campaigns to address the target audience should be channeled

LESSONS LEARNED• How to perform Root Cause Analysis using Fish Bone Diagram

• The importance of brand perception of a college

• How to construct a Cause and Effect diagram

• What all goes into identifying causes and what effects it has on larger scheme of things

• A well-defined entrance process along with good infrastructure can improve an institution’s brand perception

• Word-of-mouth publicity can change people’s perception leading to better branding

THANK YOU