MetaSense TrackingApril 15, 2015

Website

Referrals PPCDirectOrganic

Social Media

Social Media

Google Analytics

Call Tracking

Web to Lead

PPC Conv Tracking

Web to List

PPC Conv Tracking

Google Analytics

Social Media Monitoring

Google AnalyticsWe pull in daily information from Google

Analytics Total visitors Visitors by source and medium Keywords

Data is used on: Home

Total visits by monthNon-branded organic visits

SEOOrganic visits by monthTraffic

www.metasenseusa.com

Call Tracking3 components to Call Tracking

Tracking Phone Numbers

Integration to show calls

Phone Tracking Script

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Web to Lead/ListShow lead information in dashboard and

monthly reports Shows actual lead information with ability

to categorize source and status (active / inactive)

Add leads to a email list or create a short form to allow people to directly subscribe to a list

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Social Media MonitoringSetup search query

We check for mentions of those keywords on socialmedia sites

Placed on dashboard andmonthly report

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PPC Conversion TrackingConversion information on the PPC tab uses

conversion data from paid search feeds (Adwords and Adcenter) Separate from Google Analytics although in some

cases you can link Adwords and Analytics Conversion tracking should only be placed on

goal pages (unlike analytics which goes on all pages)

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