Vs

PREPARED BY: BHAVIN AGRAWAL (02)NIKITA BALAR (04)MALVI BHATT (08)ISHANI DAVE (14)NITIN MADHAVI (28)KUSHAL MEHTA (31)

With over 164 destinations, Emirates is the only Airline to offer non-stop service to all six

continents from a single hub

Founded 1985 Headquarters Dubai Key People Ahmed Bin Saeed Al Maktoum (Chairman)

Tim Clark (C.E.O & President) Website www.emirates.com Owned By : The Emirates Group

Largest airline in the Middle East Fourth-largest airline in the world in terms of

international passengers carried

Emirates Airline Top Destinations

Boeing, Airbus

Govt. of Dubai

Dubai International Airport

AirLanka

Quantas

Codeshare Agreements

Ground handling

Baggage handling

Aircraft Maintainence

Passenger Services

FuelLabour / Staff

OnlineAirportsTravel Agents

Low Fuel CostsAirport User ChargesCheap Labor CostTax Incentives

First Class

Business Class

Economy Class

SkywardsBusiness Rewards

Branding

Offers

Low Cost

Destinations

PassengerCargoExcess BaggageDestination and Leisure

IndividualsBusinesses

With over 220 destinations, Lufthansa is having Star Alliance

Founded 1953 Headquarters Cologne, Germany Key People Carsten Spohr (Chairman & C.E.O) Website www.lufthansa.com

Owned By : The Lufthansa Group

Largest airline in the Europe both in terms of international passengers carried and Fleet size.

Lufthansa Airlines Top Destinations

Swiss Airlines

Brussels Airlines

Austrian Airlines

SIA

Munich Airport

Frankfurt Airport

Zurich Airport

Ground handling

Baggage handling

Aircraft Maintainence

Passenger Services

High LoyaltySuperlative Quality

OnlineAirportsFocus on Leisure Travellers

Rising Fuel CostsAirport User ChargesHigh Labor CostLow Cost Carriers

First Class

Business Class

Economy Class

Star Alliance

Focus on Business Travelers

Technical Competence

Reliability

Innovations

High Standard of Security

Passenger CateringIT ServicesLogisticsDestination and Leisure

IndividualsBusinesses

STPSegment Passengers preferring comfort/reliability/quality

serviceTarget Group Upper middle class/ business men / leisure

travellersPositioning Safety and Trust, premium

Segment Passengers Preferring Comfort / reliability

Target Group Corporates / Upper Middle Class / Middle Class

Positioning Premium Airline

Lufthansa Airline Crew

Emirates Airlines Crew

Lufthansa

Interactive website to get flight information and baggage information

Website focus on special offers (Specially for business class)

Emirates

Website focus on advance search of flight schedule Promoting app Special offers if booked through app

Lufthansa services

Flight information Online timetable Arrival and departure Timetable to download Information via SMS Lufthansa Mobile Services

In-flight access internet to customers via FlyNet project Improve Customer relationship Low ticket prices Providing data to support new initiatives, to solve issues

Emirates Services

Inflight Entertainment Service Visit places you won’t find on a map 2,000 channels of movies, TV shows, music and games, on demand and in

multiple languages Information

Read about Dubai, catch up on news and sport or learn more about dubai Helps to follow your flight on our moving map, and see the world from 40,000ft

with our external cameras. Stay connected with friends, family or colleagues on the ground with our Wi-Fi,

mobile phone and data roaming services. 

Lufthansa services- SWOTStrength Weakness

Largest Star Alliance Member Leading IT service provider for the Air Transport industry Strong image associated with German Engineering A status symbol amongst Corporate/Business men Has a strong workforce of over 37,000 employeesOver 200 international destinations in nearly 80 countries

Significant Exposure to Higher Competitive Market Market share growth restricted due to pressure from competition

Emirates - SWOTStrength Weakness

Strong Dubai government support Has a strong workforce of over 50,000 employees Is present in 72 countries across 6 continents Advantage of Being Present in Oil Rich Emirate Strong Hub in Dubai Satisfied Customer and Preferred Airline of Customers Effective reputation management and branding

Relying Heavily on International Onward Moving Traffic Intense competition Limited market share growth High cost of maintaining bench-mark standards

Lufthansa services- SWOTOpportunity Threat

Being the largest member of Star Alliance they have scope to acquire some smaller players More penetration in emerging economies tapping the high-end customers Improvement in experience and high-quality services to customers

Other Alliances: One World, Sky teamIncreased international competitionLow cost providersRising fuel prices

Emirates - SWOTOpportunity Threat

Releasing a brand new fleet of airplanes. This will help improve customer confidence in the airline Adding more destinations to their list

Increasing Competition in Middle East Market Increasing fuel costs Changing Govt policies and regulations

INFORMATION

CONSULTAION

Interactive Website

Mobile App

Interactive Website

Mobile App

ORDERTAKING

Mobile APP

Website

Travel Agents

Airports

Mobile APP

Website

Travel Agents

Airports

HOSPITALITY

casual facilities as well as the dining areas here are exceptionally well maintained and serviced

boarding process for Emirates 1st Class passengers is very personalized and quick

Seat converts to a flat bed and an additional mattress for comfort provided

A more personal touch in the service provided and greater flexibility in terms of processes

includes high-quality personal care products

designed a high-quality seat that offers much greater comfort and up to 50 per cent more room

SAFE KEEPING

High Security of Luggage

Physicians

Good Facilities for children

High Security of Luggage

Physicians

Good Facilities for children

UAE declared world safest airlines in 2014

EXCEPTION

BILLING AND PAYMENT

Credit CardPay PalSEPA Direct Debit with German AccountSOFORT BankingIdealUnionPay Card

Real-Time Bank TransferOnline Bank TransferBank TransferPay PalWestern UnionBoleto BancarioAlipayChina UnionPayEmirates NBD

Thank You !!