Learn More About the Latest SEO Techniques

Sections

• SEO Tips, Tools and Techniques for Link Building

• SEO & Link building - Strategy and Definition of Goals

• Building Links

• Google Updates, Penalties and Filters

• Unnatural links

• SEO Tools "Sistrix Toolbox"

• SEO Tool "LinkResearchTools"

• SEO Tool "Raven"

Sections

• Google Webmaster Tools• Tools for Keyword Research• Negative SEO and Link Risk Management• Bonus: Tips and Tricks from a Pro• Dangerous SEO / Link Building Punditry• Penguin Recovery Kit BONUS Videos• Daily SEO Updates

SEO Tips, Tools and Techniques for Link Building

• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results.

• There are two types of SEO: On page SEO and Off page SEO • On –Page SEO :- on-page optimization refers to factors that have

an effect on your Web site or Web page listing in natural search results.

• Off –Page SEO :- Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). 

• Link Building is the process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

• Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.

SEO & Link building - Strategy and Definition of Goals

SEO & Link building - Strategy and Definition of Goals

Link building can be achieve with many strategies:

• Directory submission• Dofollow blog comments• Dofollow forums• Dofollow socoial bookmarking website Etc.

Building Links

• Google has a long history of famous algorithm updates, search index changes and refreshes.

• Below are links to some of the most important resources for search marketers:

• Google Hummingbird• Google Panda Update• Google Penguin Update• Google Pigeon Update

Google Updates, Penalties and Filters

• Google Payday Update• Google Pirate Update• Google EMD (Exact Match Domain) Update• Google Top Heavy Update

Google Updates, Penalties and Filters

• creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.

Unnatural links

• The SISTRIX Toolbox is the premier tool used to evaluate the website and discover the reasons for the competitors’ success.

• The SISTRIX Toolbox already has all the important SEO key-performance-indicators for virtually any website available, just waiting for you. This enables you to quickly check out both the strength and weaknesses for a website. 

SEO Tools "Sistrix Toolbox"

• LinkResearchTools is a big data platform that helps advertising agencies and brands rank better in Google.

• LinkResearchTools is one of the most important tools in SEO work as it gives a lot of control of the links and the competitors.

SEO Tool "LinkResearchTools"

SEO Tool "Raven"

• Raven Tools is an online SEO toolkit that offers you ways to track, research and optimize your search engine optimization campaign. This interface is completely online, so you can log in to your account from anywhere and track your campaign and metrics.

• Raven Tools brings the best keyword research and link building tools under one roof in an easy-to-user interface. 

Google Webmaster Tools

• Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query.

 Tools for Keyword Research

• There are different tools for keyword Research:

1. Google Adword Keyword Planner

2. Keyword Eye

3. Keyword Spy

Negative SEO and Link Risk Management

• Negative SEO is the practice of implementing black hat SEO techniques on another site. Usually, an SEO attack is unleashed by a disgruntled competitor and his or her minions with the goal of reducing that site's rankings.

Bonus: Tips and Tricks from a Pro

• SEO has been changing constantly. Google has taken it very seriously that the users get the right content for the queries they search for. And for that, numerous updates have been made in their algorithms from the past year.

• There are some essential things that one should follow to maintain the Rankings like  Have a Responsive Web Design, Use Social Media, Brand building – Authorship, Go with a Content Management System ETC.

Dangerous SEO / Link Building Punditry

5 Dangerous SEO Techniques to AVOID

• Keyword Stuffing• Mass Article Submissions• Anchor Text Overload• Useless Content•  Link Exchanges

Penguin Recovery Kit BONUS Videos

• The most important part of recovering from Penguin is to do a thorough cleanup of your unnatural links. It is debatable whether it is better to physically remove links or whether disavowing is enough.

Daily SEO Updates

• Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

• SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.

• For more information visit : https://www.udemy.com/seo-linkbuilding-training-course