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HOW TO MANAGE YOUR WEB AGENCY AS A CLIENT
STARTUP CLUB ZÜRICH
JEAN-CHRISTOPHE CUVELIER
ABOUT MYSELF
▸ Developer - Web entrepreneur - Creative brain
▸ 30 years in computer sciences
▸ 15 years PHP development
▸ 8 years Communication agency at Morris & Chapman Belgium
▸ 3 years Startup at Pictawall
▸ 1 year 1/2 Swiss resident at ARTACK WebLab GmbH
▸ Partially Indian
▸ “Life is too short to be bored”
▸ Useless sentence here
SO, YOU WANT TO PUT YOUR BUSINESS ONLINE…
I know perfectly where I want to go!
FIRST RULES OF COMBAT
“JUST BUILD THE WEBSITE WE WILL DECIDE ABOUT THE CONTENT LATER…” The Customer
TEXT
WRITE YOUR CONTENT WISELY
▸ Avoid Bingo Bullshit Marketing (https://www.youtube.com/watch?v=Dnkow4y1cyw)
▸ Don’t try to overcomplicate the message (https://www.youtube.com/watch?v=RnZyc5LrVEs)
▸ Ask a copywriter (and check first his previous works)
▸ Tell a story to your own customers
▸ Write user cases describing how your customers behave
TECHNOLOGY
WE NEED YOU TO DRAW 7 RED LINES ALL OF THEM STRICTLY PERPENDICULAR…
The consultant
TEXT
https://www.youtube.com/watch?v=BKorP55Aqvg
KISS
WHO HAS THE BIGGEST
AVOID PROPRIETARY SOLUTIONS
WATERFALL VS AGILE
THE REASONABLE PRICE
TEXT
PRICELIST
▸ I design everything 100 CHF
▸ I design, you watch 200 CHF
▸ I design, you advise 300 CHF
▸ I design, you help 500 CHF
▸ You design, I help 800 CHF
▸ You design, I advise 1300 CHF
▸ You design, I watch 2100 CHF
▸ You design everything 3400 CHF
TEAM SPIRIT
AND ON THAT BOMBSHELL, GOODNIGHT!
Jeremy Clarkson
STARTUP CLUB ZÜRICH
THANKS!
▸ Jean-Christophe Cuvelier
▸ linkedin.com/in/totophe
▸ twitter.com/totophe
▸ totophe.com
▸ pictawall.com