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How to get customer to help
with social media?
Marketing plays a crucial role in the overall
development of a company as it is intended to
boost the sales, improve the performance and
popularity of the company. The dimension of
marketing has spread to all those corners
where you can find presence of human beings.
Every company strategizes their plans that can
drive customers.
Marketing is channeled through various
medium such as advertisements, promotions,
experiential marketing, digital marketing,
ambient marketing and the list goes on.
Selecting the marketing channel which is apt
for the business requires comprehension skills
and experience, for an example an
understanding of places and area where the
target customers can be found. Understanding
the perspective of the client is a key to
successful marketing. Companies deliberate a
thousand times before picking up the right
channel for communication. Customers are
generally attracted to new things, unfamiliar
things catches their eye instantly. That is why it
is imperative to attempt for a contemporary
approach while marketing which will have a
positive impact if done in a proper manner.
With the advancement of internet and
technology, the companies have paved ways
for newer, active and advanced marketing. The
popularity of people joining the social
networking sites almost every other day is
something that all of us are aware of as it
brings along an easy way to remain connected
with people. This space has attracted the
marketing professionals and they make
optimum use of this channel which is one of the
most effective and result oriented marketing
strategies.
Social Media Marketing (SMM) which is an
extended form of Digital Marketing as
sometimes referred to. This is a new form of
marketing which was recently launched. SMM
is newest of its kind where many social media
platforms and other networking sites are
interactively used by the organization to
promote their services and products by sending
across messages (through text, video, audio
and other media contents), mails, online ads to
users, posting discussions on online forums,
groups, blogs, communities and other online
forums.
Expanding the scope for customers:
Social Media is also a platform where
participants from various backgrounds create
and share content in different online
communities. The interaction goes beyond the
personal; it is also a place where you can
connect with the business on professional level.
Undoubtedly every internet user will
acknowledge that people spend more time on
social networking sites than any others
websites.
A few social media networks used by the mass
are Facebook, YouTube, Twitter, Digg,
MySpace, Wikis, Blogger, Podcasts etc. Through
these platforms direct customers can be
targeted which brings about better awareness
of the new and ongoing products and services
offered by companies. This form of marketing is
also termed as, ‘Active Marketing’ which means
that the customers can give responses, reviews
and opinions about the products and services
which goes on to trigger a row of conversation,
comments and discussions from the customers
online.
The responses that are received from the users
can be used effectively for understanding the
preferences of the customers. This will help the
organizations to revitalize their products and
services which will not only assist the
companies in creating goodwill but will also
help them develop the business strategies and
bring about development in the company.
SMM is specifically helpful in call center
services as it ensures consistent flow of two
way communications. In addition to it the social
media is one of the most cost effective tools
that provide excellent services in customer
care. Companies’ connecting to their customers
in social media platforms is especially helpful
for customers as it provides them an
opportunity to connect with other users who
use the same product which provides them
reassurance in various ways.
The benefits associated with social media are:
1. Direct communication flow - The
communication flow directly involves with
the intended customers and this provides
understanding and information about the
preferences of customers and the
companies can devise business strategies
which will enhance the reputation and
presence of the brand.
2. Expanding relations with the customers
– Millions of people log on to the social
networking sites daily and these platforms
provide ample opportunities for
establishing direct communication with the
prospects. This can also be used to deliver
instant messages en masse. Social media is
now used by companies to enhance their
relations with customers.
3. Promotion and Education – Through
various tools such as the discussion boards,
images, videos etc which provide an ample
room for companies to showcase the
features of their products and services
acting as a promotional tool at the same
time. This in turn educates the customer
about the new products and services and it
will broaden the scope for customers and
they will have ample of options to choose
from.
4. Influencing Sales – Providing constant
flow of information to the customers which
arouses their level of interest and they are
able to identify themselves with it. This
brings about brand recognition, awareness
and acceptance. With development of
various app’s (applications) that are
integrated with the social media platforms
which can easily facilitate purchases.
5. Enhancing relationships with
customers – The social media network is an
inexpensive platform for businesses to
connect with their customers which creates
a platform for the both of them to connect
easily.
6. Assisting in research activities –
Through these platforms the companies
have constant access to the thousands of
customers that express their feedbacks,
opinions publicly which involves no cost.
This assists the companies in research
activities which is crucial for many business
decisions.
Customers are present in these platforms for a
long time now and it is imperative for
companies to make their presence felt in these
forums. Customer support through social media
is compelling and at the same time equally
involves great challenges, creativity and
innovation. The power of networking can take
the business to greater heights. This is a perfect
platform for companies to promote, attract and
preserve their customer base. For more detail
visit: http://www.vcallglobal.com/social-media-
customer-care.html for social media customer
services.