Hh globalamp hpcustomisablecollateral

The Team

1

The PrintTechnologists

1

ThePrint Experts

TheWorld of Brands

Introducing HH Global

400+

Employees and still growing

Over 2,000

Specialist 3rd Party Suppliers Across the Globe

Global ClientsGoogle, Bayer, HP, Intel, HSBC

$300M+

Spend under Management

30

Countries with Local Offices

Robust growth & expansion plan

Total Quality Management via ISO, PRINCE2 & Six Sigma

Best-in-class Technology

Awards for Customer Service, International Business & Tech Innovation

HH Global is an Internationally-scaled Print Management & Marketing Services group providing optimal management of your post-creative

marketing supply chains across the world.

Services

Global Capabilities in 31 countries

Agenda

66

Brand challengesCase studies: digital print integrated campaigns

> Outdoor> Customised Collateral & DM> Retail Loyalty

Tools and resources available

Q&A

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Inspiring the power of digital print with Brands and Agencies

Marketing Managers Account Managers

Creative Directors

Packaging Innovators

Supply Chain Managers

Strategic Planners

Media Univers

eExpands

Marketing Challenges

•Case Studies Integrated Campaigns

•Delivering Brand Value

•Driving Customer Engagement

•Increasing Response rates


Increased Loyalty

Increased average shopping cart value

Increased number of coupons used/household

Increased Households

using coupons

The Result ...

Program expanded to entire 1.6M loyalty card customer base


Today

Efficiency:

Concentrating useful promotions in smaller document less time & effort to planMake sure customers obtain maximum benefit especially over longer periods

Sustainability:

Greener promotions: 1,600,000 * 16 pages * 26 leaflets = 665,600,000 pages saved

Customer Value:

Helping customer choose & gain time by limiting the number of coupons


Today Happy Customers


Six Reasons Digital Print PrintBelongs in Your Client’s Media Mix • It cuts through email clutter by getting into the

home to make an emotional connection.• It uses content and storytelling to build awareness and purchase intent.

• It offers customers a chance to browse (vs. searching on a website).

• It can be integrated with online tactics: digital editions, mobile apps, social media, and commerce websites.

• It lets you finely target your list for both acquisition and reactivation of lapsed customers.

• It provides tangible, measurable ROI.


Tools and ResourcesYouTube Graphic arts channel‘Discover digital’ playlist 41 videos

Discover digital sitewww.hp.com/go/discoverdigital

http://www.hp.com/go/discoverdigital