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InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
WHAT IS CSR?
“CSR is the concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their staff on a voluntary basis.”
The European Union.
WHAT IS ENGAGEMENT?
“Engagement is the emotional and intellectual commitment of an individual to an organization that supports building and sustaining business performance.”
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
HOW ENGAGED EMPLOYEES ARE?
The global employed workforce in 142 countries worldwide according to Gallup.
IMAGE
13%engaged
13%engaged
63%not engaged
63%not engaged
24%actively
engaged
24%actively
engaged
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
ENGAGED VS. DISENGAGED EMPLOYEES
IMAGE
3% would advocatefor their organization
13% would recommend their company’s product or services
67% would advocatefor their organization
78% would recommend their company’s product or services
6.2 sick days per year
2.7 sick days per year
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
Sources: Gallup, Forbes
PULSECHECK ROMANIA 2014
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76%
72% 83% Corporate Social Responsibility
Response Rate
Overall engagement score
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
CSR IMPACT ON OUR TEAM MEMBERS 1/2
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95%
47% 83%Is a company’s commitment to social issues important when you decide whereto work ?
Do you feel more engaged working for a company that gives back to the community?
Would you consider changing your job if your employer did not operate at all in a socially responsible manner?
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
CSR IMPACT ON OUR TEAM MEMBERS 2/2
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96% 96%
96%
Are you aware of the TELUS Days of Giving initiative?
Do you feel proud about TELUS CSR / TDOG?
Do you feel TELUS International is acting in a sincere and caring way when doing CSR activities?
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
CSR AND ENGAGEMENT ARE INTERDEPENDENT
IMAGE Employeeengagement
Corporatesocial
responsibility
Doing well Doing good
SUCCESS
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
TWO SIDES OF THE SAME COIN
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Benefits of High EngagementAttraction
Retention
Productivity
Business Results
Benefits of CSRReputation
Customer Engagement
Recruiting/ Retention
Growth/ Innovation
Risks of Low EngagementCustomer Dissatisfaction
Turnover
Absenteeism
Dissention
Risks of Ignoring CSRCosts
Business Risk
Regulatory pressure
Competition
CBSR and Hewitt Associates, “Engaging Employees Through CSR”
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
CSR HUMANIZES THE COMPANY
IMAGE
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
THE VIRTOUS CIRCLE OF CSR
IMAGE
Sincereand
consistentCSR
strategy
Positiveatmosphere;
sense of belonging
High level of engagement
Jobsatisfaction
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
A HIGHER PURPOSE
“A business that makes nothing but money is a poor kind of business.”
Henry FordIMAGE
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
INSPIRATIONAL TELUS VIDEO
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InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
TELUS DAY OF GIVING IN 2014
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InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
#1: CSR STARTS INSIDE THE COMPANY
Employee treatment is a strong indicator of a firm’s CSR commitment.
Companies cannot truly care about the communities if they do not first care for their own staff.
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
#2: CSR MUST BE IMPACTING & LONG TERM
Making a real difference and relyingon a long-term strategy with the samebeneficiaries is the key to any successfulCSR action.
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
#3: INCORPORATE CSR INTO THE VALUE PROPOSITION
At TELUS International, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first.
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
All staff must be involved in CSR events, from agents to executives and treated equally during the event – as volunteers.
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#4: ALL STAFF MUST BE INVOLVED
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
#5: HAVE GOOD VARIETY OF CSR PROGRAMS
« SOS Babies Living in the Streets »
Supported by two NGOs (SamuSocial and Parada), we are now contributing to the survival of 8 babies
These 8 babies, who are less than 2 years old, are living in the streets of Bucharest with their homeless families
For each child, our company is providing the following:
Feeding (food and milk powder)
Hygienic care (diapers, soap, wipes)
Medical and social care
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
#6: CSR MUST COME FROM THE HEART
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement
CONCLUSION
Employee engagement leads to meaningful social responsibility
Meaningful social responsibility impacts employee engagement
CSR is beneficial for everyone but it needsto respect some major principles to be effective, including sincerity and heart
InSession with Grégoire Vigroux - CSR: an emotional drive for employee engagement