PRODUCT MARKET FITINTRODUCTION TO OPTIMIZELY

OPTIMIZELY VS VWO

#1. Test and improve how you onboard users to show them the value of your app.

#2. Test different types of forms and inputs to get more leads.

#3. Test a different app configuration to re-engage your users.

#4. Test multiple copies to check which one converts more.

WHY SHOULD YOU USE OPTIMIZELY?

WHAT IS THE DIFFERENCE BETWEEN A/B TESTING AND MULTIVARIATE TESTING?

HOW TO SET UP OPTIMIZELY?JUST ADD A SINGLE LINE OF JAVASCRIPT

<script src="//cdn.optimizely.com/js/371.js"></script>

✓ Create an account.

✓ Visit the settings page for implementation instructions.

USE THE DIAGNOSTIC REPORT TO MAKE SURE THAT THE SNIPPET IS IMPLEMENTED

CORRECTLY.

WHAT IS AN EXPERIMENTAND A VARIATION?

CREATE AN EXPERIMENTJUST GO TO THE HOME PAGE AND CLICK NEW EXPERIMENT

A WYSIWYG EDITOR TO MAKE A/B TESTSTHAT’S WHERE YOU CREATE YOUR VARIATIONS

AN EDITOR CODETO FINE-TUNE YOUR VARIATIONS

BY SEPARATING EXPERIMENTS FROM PRODUCTION CODE, OPTIMIZELY

DRAMATICALLY SPEEDS UP THE TIME TO IMPLEMENT TESTING, SINCE YOU DON'T HAVE TO REDEPLOY CODE EVERY TIME

YOU WANT TO RUN A TEST.

URL TARGETINGDEFINE WHERE YOUR EXPERIMENTS RUN

AUDIENCESDEFINE WHO CAN SEE YOUR EXPERIMENT

TRAFFIC ALLOCATIONDIVIDING VISITORS AMONG “A” AND “B”

SET UP GOALSHOW YOU MEASURE SUCCESS

PREVIEWMAKE SURE EVERYTHING IS WORKING

START THE EXPERIMENTJUST CLICK ON THE GREEN BUTTON

MESURE THE RESULTSCLICK OPTIONS AND “VIEW RESULTS”

ONCE OPTIMIZELY HAS ENOUGH DATA, IT WILL DECLARE A WINNER OUT OF ALL

THE VARIATIONS.

HOW TO TEST YOUR COPIESINSIDE YOUR MENU?

MY TESTING FRAMEWORK

#1. Identify what you want to test. Seek the global maximum. In other words, think big.

#2. Hypothesize how it will affect your business. Focus on the most valuable flows.

#3. Finally, where you want to test.

#1. Think about what your goals are. Are you trying to increase revenue, registration, donation…?

#2. Think how a visitor would trigger those goals. Do they need to submit a form, go through a several pages, click on a button…?

#3. Learn which segment trigger those goals. (and of course you can integrate Mixpanel with Optimizely)

SO WHAT MAKES A GOOD A/B TEST?

MY ADVICE IS TO FOCUS ON 2-3 HIGH-IMPACT GOALS THAT MEANINGFULLY

AFFECT YOUR BUSINESS.

EXAMPLES

#1. ECOMMERCE: CONVERSIONS (PURCHASES) OR REVENUE PER VISITOR.

#2. MEDIA: PAGEVIEWS (FOR AD REVENUE)

#3. B2B: LEADS (OPPORTUNITIES)

BUT BE CAREFUL, CORRELATION DOES NOT ALWAYS IMPLY CAUSALITY.

SIX CRUCIAL STEPS FOR EFFECTIVE EXPERIMENTS

#1. Create variations.

#2. Set URL targeting.

#3. Set audiences.

#4. Set traffic allocation.

#5. Create goals.

#6. Preview.