Key Points for an AMAZING

Business PlanBy Rapid Action Group

Your business plan is a reflection of you so make sure it is up to the mark. It is the first step to get your ideas known to the world. If you are looking for funding or investors, having an efficient and effective Business Plan that conveys your message saves your energy and makes your life easier. The following points are needed in order to create a business plan that not only fits your needs but the requirements of the investors.

• The executive summary is the primary part of the business plan. You need to start by giving a brief explanation of:

• What your company does?

• What it aims to achieve?

• How it will accomplish its goals?

• In a concise manner, describe the unique attributes of your company that will lead to its success and provide an outline of your financial projection for the next 3 years. This will entice the readers and enhance their trust towards your company

Section:1, Key points are listed in which your Business Plan will surely be a WINNER!

Executive Summary

• Provide a brief history of your company. You will answer the following questions listed below:

• How it started?

• Why was it established?

• When did it come into existence?

• How was the organization formed?

• What type of legal entity is your company?

• What are your accomplishments or what do you intend to accomplish?

Key points are listed in which your Business Plan will surely be a WINNER!

Company Overview

This particular section includes two sub-sections which are listed below.

• Market Overview• In this part, the size and characteristics of the market will be discussed

• Sectors in the market

• Market trends

• Market Size• Taking into account the market share, the section on market size includes the projected

annual revenue of your company,

• The number of customers you are targeting,

• The sum of services you are offering

• The amount of money that the clients are willing to spend

Key points are listed in which your Business Plan will surely be a WINNER!

Industry Analysis

This particular section included two sub-sections which are listed below.

• Target Customers

• Containing current and intended client base

• Discussing the demographic data • Age

• Gender

• Geography

• Salary

• Education

• Status (Married or Single)

• Customer Requirements

• You need to stipulate why the clients will choose your products or services

• What is your company providing which the other companies do not have

• What are the consumers focus on

• How to get their attention

Key points are listed in which your Business Plan will surely be a WINNER!

Customer Analysis

This particular section includes three sub-sections which are listed below.

• Direct Competitors

• Provide an outline of your direct competitors

• Analyze their strengths and weaknesses

• Highlight the main aspects that make you stand out or different

• Indirect Competitors

• Provide an outline of your indirect competitors

• Analyze their strengths and weaknesses

• Highlight the main aspects that make you stand out or different

• Competitive Advantage

• Identify the factors that will make you effectually compete against the direct and competitors

• Define certain points that showcases your leverage over the competitors

• Highlight positive elements when customers choose your products or service

Key points are listed in which your Business Plan will surely be a WINNER!

Competitive Analysis

• Products and Services

• You need to give a description of the products and services you are offering. A product is basically the item or a service offered for sale. It can be in a virtual, cyber or physical form. Each product is sold at a particular price depending on the cost of making and marketing strategy.

• Pricing

• You have to discuss the reason on why you are setting the price of a particular product or service as such. The price that you charge is dependent on the industry, quality and target market. You need to deliberate on the fact that how the pricing relates or affects competition. Also, the pricing that is set for the product or service should depict its rank, whether it is premium, mid-range or a low-cost one. You can base your pricing on a specific business model which showcases your branding.

• Promotional Tactics

• This segment includes tactics that you will employ to promote your business. In order to do that, you need to develop marketing and promotional strategies which may include advertising, direct marketing, training programs, trade shows, online pay per clickads, press releases, website and other platforms. You need to discuss the budget according to the current financial situation and allocate funding accordingly for the materialization of the promotional scheme.

• Distribution Techniques

• Your distribution section outlines the supply chains or modes in which your customers can reach you, buy products from you oravail your services. This part includes the company’s objectives on the process of making the products and services available tothe retailers, intermediaries and consumers. The distribution structure that you will create in the plan will cover your location, target market, storage of goods and logistics.

Section: 2, key points under the Marketing Section will be examined which is a major component of the Business Plan.

Marketing Plan

• Chief Operational Processes

• The daily functions of your business is the operational processes that needs to be addressed in your business plan. You will specify the different departments that are necessary for the functioning of your company. The designated role of each individual that are working under your firm will be specified. By stating your organizational structure, their specific roles, and the important functions, you will achieve clarity on the operational processes.

• Key Milestones

• This section will deal with your future projection. Emphasize the importance of the company, product or service to you. Depict your key milestones by stating what you hope to achieve in the future. Show your target dates in a paragraph format or through a table or a chart that illustrate the process on how you will accomplish your objectives. In this part of the plan, you set your goals and create a step by step mechanism on attainment of your goals through various ways.

Section:3, key points under the Operational Plan and Management Team will be explained which is a major component of the Business Proposal.

Operational Plan

• Revenue Model

• Financial Highlight

• Usage of Funds

• Exit Strategy

• Appendix

Final Section, key points under the Financial Section and Appendix will be discussed which is a major component of the Business Proposal.

Financial Plan

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