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ACCELERATION OF TECHNOLOGICAL CHANGE DISRUPTING STATUS QUO
Innovation Drivers In the Digital and Experience Era
THE LIQUID EXPECTATIONS
OVERWORKED, OVERWHELMED AND OVER-CONNECTED EMPLOYEES
with the volume and always-on nature of messages, email, information, and work-related activities.
BUILDING A DESIGN-LED INNOVATION CULTUREA CHANGING MANDATE FOR THE CXOs IN THE DIGITAL AND EXPERIENCE ERA
The context is constantly changing
Outcomes of decisions is never certain
Too many inputs to fully factor into decision
Inputs aren’t always obvious
The diffusion and dispersion of talent
CRAZY TIMES CALL FOR CRAZY MEASURESOPEN YOUR MIND AND INSPIRE THE ENTIRE ORGANIZATION
WITH DESIGN THINKING.
In the digital and experience era, the choice isn't yours! You have to act before your competition does.
Inconsistency in communication by brands
Difficulty anticipating the benefits as are unsure of brand promise
Multiple factors to consider in buying decision
Trouble grasping a generic pitch
THE CUSTOMER’S DILEMMA
The Secret Sauce Is The Employee Mindset. It’s the way individual mindsets associate to form a healthy team and it’s how the organization reinforces and nurtures the individuals to apply their mindset strengths, by creating an inspiring environment .
On-premise data centre Cloud based
Databases Data models
ERP and home grown software Apps and APIs
Business intelligence Big data and analytics
PERCEPTUAL
EXPERENTIAL
DIRECT COMPETITION
EXP
ECTA
TIO
NS
CH
ASM
Change expectationsour customers have
Self experiencesthat replaces ours
Self productsthat compete with ours
The vicious cycle of VUCA
The context is constantly changing
Outcomes of decisions is never certain
Too many inputs to fully factor into decision
Inputs aren’t always obvious
The diffusion and dispersion of talent
Greater momentum on digital
Greater technology opportunities
Emphasis on customer experience
Emphasis on employee experience
BUILDING A DESIGN-LED ORGANIZATION TO EXPLORE AND EXPLOIT OPPORTUNIES REQUIRES
EMBEDDING DESIGN THINKING AT ALL LEVELS IN THE ORGANIZATION.
cross functional teams break down departmental silos and co-create with customer. They rigorously look at everything not from the standpoint of "what do we do well", but from the perspective: "what does the customer want“, while keeping in mind the technical feasibility and business viability.
d.SchoolDesign Council, UK
Understand all the people involved and design delightful omni-channel experiences and services.
Transform business and operating models towards customer centricity and agility.
Scale technical capabilities to enable and optimize performance.
FEASIBILITYVIABLE
DESIRABLE
INNOVATION
Design Thinking is an outcome-driven human-centered innovation tool, approach, framework and mindset to create a…
Where, using the proven Design Thinking framework
What is?
What if?
What wows?
What works?
The virtuous cycle of a
design-led organization
In-depth understanding of the org capabilities and strategies to take advantage of rapidly changing situation
Courage to step up to the challenges and make bold decisions that embody risks
Flexible in adapting to the rapidly changing environment
BUILD TEAM COMPETENCIESBUILD INDIVIDUAL COMPETENCIES
n
PARADIGM SHIFT IN MINDSET
Telling Showing
Understanding Empathy
Idea Innovation
Picture Perfect
Rapid Prototype
Risk Averse Experiment
Broadcast Conversation
CXO As Design Led Innovation Catalyst to Explore and Exploit Opportunities
MAKING HEADWAY IN DESIGN MATURITY
Problem recognition
Pattern recognition
Prioritization
Design management
Categorization
To Know How We Can Help You ContactVidya Priya RaoEmail: [email protected]: +918080015500Website: http://marketerstouchpoint.com
Define Direction
Customer Focus
Iterative Habits
Continuous Learning
Source: Innovatus Marketers Touchpoint LLPSource: Innovatus Marketers Touchpoint LLP
Source: Innovatus Marketers Touchpoint LLP
Source: Innovatus Marketers Touchpoint LLP
Source: Innovatus Marketers Touchpoint LLP
Source: Innovatus Marketers Touchpoint LLP
Source: Innovatus Marketers Touchpoint LLP Source: Adapted from Danish Design Ladder
that works
that solves problems and generates value and exceptional experience for
Human
and generate revenue for business.
Product / service
by removing the friction & inefficiencies along the processes
However, Design Thinking can’t be viewed as the flavor of the month or a one off initiative to get organization-wide results.
To Create A Winning Design-Led Innovation Culture, Connect With Us To Know More About Our Proven
Design-Led Innovation Culture FrameworkTM.
Jeanne Liedtka, Darden
EMBRACING NEW RULES OF THE GAME
Profit Centric Value Driven
Predictability Agility
Strategy Shared Goals
Competitive Advantage
Comparative Advantage
Process Journey
Inside-Out Outside-In
Politics People
Silo Connected
Hierarchical Flat Structure
Command and Control
Creative Empowerment
Competitor Networked
Linear Non-Linear
The Many Facets Of Design-Led Organization
Entrepreneur Mindset Empathy and
Optimism
Relentless Customer Focus
A Talent Magnet
Embodying Business and Tech LeadershipAdaptable To
Rapid Change
Sustainability
Source: Innovatus Marketers Touchpoint LLP
