Barneys proposal

Barney’s of Brandon:Website Rebrand Proposal

Aaron Fisher

Graphic Web DesignSeptember 5, 2015

2Barney’s of Brandon Aaron Fisher

Company Description

Barney’s of Brandon is a power sports dealer in Tampa, FL. Their history in the business extends back to 1946 with the business moving to the Tampa Bay area in 1953. Their mission is to leverage their extensive experience and sizable showroom space to provide excellent service, receive high levels of customer satisfaction, and gain customer loyalty by making them feel like they are part of the Barney’s family.



Site ObjectivesThe goals of the redesign are to improve the navigation of the website, better utilize the space that the web page can occupy on the screen, and update the aesthetic of the site to give it a classic look instead of a dated look. Doing this should also result in a less compacted and overwhelming user experience.


Competitor: Tampa Bay Powersports

http://www.tampabaypowersports.com

Tampa Bay Powersports utilizes a great deal of information in a highly readable grid system that stays consistent throughout their site. There is some inconsistency in the navigation bar with some of the buttons directing to pages and others opening up as drop down menus. Overall the site is easily navigated but it has very little to separate it from other websites in almost any category. It has good organization, a pleasant aesthetic, and no real personality.


Competitor: The Ride Factory

http://www.theridefactorytampa.com/index.htm

The Ride Factory’s website has a strange aspect in its navigation bar where the “Home” opens up to include the general navigation. This does allow them to place a lot of focus on instant gratification with the rest of the navigation bar being populated with exactly what the user would be looking for. The site is a little dated looking but the information is laid out in a very clear manner. More than anything the website has a lot of personality and a very unique appearance with a vintage aspect that the other sites lack.


Competitor: Next Motorcyle

http://www.nextmotorcycle.com

Next shares some of the navigation inconsistency that exists in the other two sites that seems to exist in a lot of vehicle websites (including car manufacturers). They make excellent use of the fold on all of their pages and a very clear grid is implemented throughout the website to make an enormous amount of data very readable and easily found. While there are some inconsistencies in navigation there are less than one might expect tot see in other vehicle dealer’s websites.


Competitor: Cycle Exchange

http://www.cycletampa.com

Cycle Exchange breaks the trend of navigation bar inconsistencies with a very straight forward navigation method. The majority of pages are well laid out with clear divisions of data. The site lacks personality though. Other than a positive navigation method and good logistical layout the site has nothing to visually separate it from its competitors.


Competitor: Cahill’s of North Tampa

http://www.cahills.com

Cahill’s site is the best site being reviewed here. It uses chevrons to note which items in the navigation bar are drop down items, separating them from the ones that are not. It makes excellent use of the fold with bold visuals to lead the user on each page. Aesthetically, the images do not detract from the content and they lend the site a feeling of speed and excitement that one might want from a performance based power sports site.


Market/Target Audience/PersonasThe different products of the power sports market appeal to different people. These individuals have different backgrounds and fall into multiple demographic areas. The age range is roughly 25 - 65 with both male and female (slightly stronger on the male side). Financially the market includes middle class and up persons with some disposable income. This market also has offerings for clients across all cultural, lifestyle, and education backgrounds. The target demographic for this site will be users with at least a basic background in computer and internet usage with regular access to internet services. Both the computers that they use and their internet connections should be serviceable and current.

User 1:Name: Bill

Age: 50Gender: MaleOccupation: AttorneyIncome: $70KEducation: Doctorate

Lifestyle: Bill’s family has left the home and now he has time to pursue his interests beyond his career.


User 3:Name: Michael

Age: 24Gender: MaleOccupation: ServerIncome: $25KEducation: High School

Lifestyle: As a student Michael likes to stretch his money out but still have a good time. When he’s not working or at school, he’s at the beach or spending time with friends.

User 2:Name: Tom

Age: 28Gender: MaleOccupation: BrewerIncome: $35KEducation: Associates

Lifestyle: Adventurous and eager to appreciate his free time; Tom spends his time surfing, going to music events, and events at other breweries.


User 5:Name: Audrey

Age: 28Gender: FemaleOccupation: Physical TherapistIncome: $78KEducation: Masters

Lifestyle: Being fit and active is important to Audrey on both a professional and personal level. Sports and social activities take up the majority of her time.

User 4:Name: Tina

Age: 39Gender: FemaleOccupation: Card DealerIncome: $25KEducation: High School

Lifestyle: As a parent Tina knows that free time is precious. Being able to budget both money and time is essential to her.


Look/Feel of SiteDescriptive Words:1. Vintage2. Exciting3. Friendly

Color Palette: #F1DFB9 - Classic Sand

2. #7C573B - Vintage Map 3. #540F0F - Long Road Red 4. #E7CA98 - Sepia Spray

5. #2D4679 - Old School Blue

Graphics:Energetic high quality images for banners and hero imagesFixed low quality images for stock representations

Brand Identity:

Typography:

Merriweather - Heavy Italic - 32Merriweather - Light - 14

Open Sans - Normal - 14

Yanone Kaffeesatz - Light - 14


Site Map

Home

Main

About Showroom

Category

Legend:

Services

Service

Parts

Finance

New

Pre-Owned

Manufacturer

Category

Manufacturer

Category

Factory

Barney’s

Promotions

Customer Appreciation

Sub Category

Track Day

Bike Wash

TCR

Contest

Halloween

Demo DayRides

Store

Map

Events

Careers

Gallery ContactNews


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