AIA Group Limited and its subsidiaries

Service Marketing TriangleMr. Naing Htet Aung

5708000026

Introduction

• Founded in 1919• Headquarter in Hong Kong• Insurance and financial services industry• Area served -> Asia-Pacific• 18 markets in Asia-Pacific• serving more than 28 million individual

policies holders and over 16 million group scheme members

Branches and subsidiaries

• AIA has a presence of 18 markets in Asia- Pacific.

• branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and representative offices in Myanmar and Cambodia.

Service marketing triangle

External service

• Telemarketing ( via phones )• Advertisements • Mass media ( social media )

• Promises

AIA’s promise to customers

• We promise to do our best to understand what you need, what you want, and what worries you so you can plan for real life...

• We promise to help you through life's changes, so whatever happens, you always feel prepared for what's coming...

• And we promise to always do what's best for you and those you care about, so that you're protected at all times.

Internal service• Invest in training and development• Establish effective feedback mechanisms (HR specialists )• Employee engagement• Group Life Insurance• Group Medical Insurance• Out-patient medical benefits and annual check-up• Provident Fund• Long Service Award• Performance Award• Emergency Loan

Internal service

• Training & Development Programs such as • English course• Accounting Examination

Staff Birthday Gift• Wedding Gift• Child Birth Gift• Funeral Assistance• Staff Sport Club and special recreations

Interactive service

• Life Insurance Plan• Savings• Investment• Retirement• Weathment

Interactive service

• Employee Benefits• AIA Asia Benefits Network• Credit Insurance• Retirement services

Thank you