7 breakthrough ideas for creating engaging channels | Davis & Company

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    09-Aug-2015

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  1. 1. Davis & Company 7 breakthrough ideas for creating engaging channels Prepared by Davis & Company
  2. 2. Davis & Company The great divide 27 breakthrough ideas for creating engaging channels
  3. 3. Davis & Company Theres a disconnect 3 The great divide 7 breakthrough ideas for creating engaging channels Internal communication experience Employee expectations
  4. 4. Davis & Company Employees have state-of-the-art expectations 4 The great divide 7 breakthrough ideas for creating engaging channels
  5. 5. Davis & Company Look for curated content 5 Employees have state-of-the-art expectations 7 breakthrough ideas for creating engaging channels But thisNot this
  6. 6. Davis & Company Demand a social component 6 Employees have state-of-the-art expectations 7 breakthrough ideas for creating engaging channels
  7. 7. Davis & Company Rely on mobile 7 Employees have state-of-the-art expectations 7 breakthrough ideas for creating engaging channels
  8. 8. Davis & Company But get retro communications 8 Employees have state-of-the-art expectations 7 breakthrough ideas for creating engaging channels Intranets still operating like digital newspapers
  9. 9. Davis & Company Leaders lecture, rather than converse 9 But get retro communications 7 breakthrough ideas for creating engaging channels
  10. 10. Davis & Company Content explains what, not how 10 But get retro communications 7 breakthrough ideas for creating engaging channels
  11. 11. Davis & Company How can we bridge the gap? 11 The great divide 7 breakthrough ideas for creating engaging channels
  12. 12. Davis & Company 7 breakthrough ideas 127 breakthrough ideas for creating engaging channels
  13. 13. Davis & Company 7 breakthrough ideas 20 Everyone into the pool Communication in motion From news to at your service Bring the fun Apply the Goldilocks principle The rise of leaders and managers Algorithms rule (and rock) 7 breakthrough ideas for creating engaging channels
  14. 14. Davis & Company 1. Everyone into the pool 21 7 breakthrough ideas Today Future Employee as audience We all participate 7 breakthrough ideas for creating engaging channels
  15. 15. Davis & Company 1. Everyone into the pool 22 Today Democratic content creation Reddit-style crowd voting Social networking (really) Future That means Employee as audience We all participate 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  16. 16. Davis & Company 2. Communication in motion 24 Today Future Read (and sometimes notice) the screen On the go 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  17. 17. Davis & Company 2. Communication in motion 25 Today Mobile (device-flexible) Wearable Workplace next wave Sound and visual Future That means Read (and sometimes notice) the screen On the go 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  18. 18. Davis & Company 3. From news to at your service 27 Today Future Old-fashioned news bureau Unique, useful content 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  19. 19. Davis & Company 3. From news to at your service 28 Today Service-oriented how-to Arresting, surprising information Instant accessibility (through search, customization, personalization) Future That means Old-fashioned news bureau Unique, useful content 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  20. 20. Davis & Company 4. Bring the fun 30 7 breakthrough ideas Today Future Heavy on the facts, token graphics Interactivity that informs, entertains and engages 7 breakthrough ideas for creating engaging channels
  21. 21. Davis & Company 4. Bring the fun 31 Today Humor, creative wordplay, cartoons Viral videos, selfies, group shots, photo bombs Gamification, intranet leader boards, recognition badges Future That means Heavy on the facts, token graphics Interactivity that informs, entertains and engages 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  22. 22. Davis & Company 5. Apply the Goldilocks principle 33 Today Future One size fits all communication Just enough content, just right context 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  23. 23. Davis & Company 5. Apply the Goldilocks principle 34 Bite/snack/meal approach Filters, choose-your- own feeds (social and news) Communities of purpose That means 7 breakthrough ideas Today Future One size fits all communication Just enough content, just right context 7 breakthrough ideas for creating engaging channels
  24. 24. Davis & Company 6. The rise of leaders and managers 36 Today Future Leaders report and share direction; managers attempt to interpret Integrated, inspirational leadership 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  25. 25. Davis & Company 6. The rise of leaders and managers 37 Today New expectations Strong alignment between leaders/managers Skills/content development Future That means Leaders report and share direction; managers attempt to interpret Integrated, inspirational leadership 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  26. 26. Davis & Company 7. Algorithms rule (and rock) 39 Today Future Send all and large, dumb lists All about me: customized and individual segmentation 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  27. 27. Davis & Company 7. Algorithms rule (and rock) 40 Today Technology, technology, technology Content must be compelling Future That means Send all and large, dumb lists All about me: customized and individual segmentation 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels
  28. 28. Davis & Company Implications for communicators (starting today) 42 7 breakthrough ideas 7 breakthrough ideas for creating engaging channels Today Client account manager Channel wrangler Aggregator Role will change Future Facilitator Knowledge manager Experience director Curator New skills will be needed Today Writing/editing Customer service Packaging Future Producing: visual, video, gaming Coaching, consulting, facilitating
  29. 29. Davis & Company Davis & Company 29 201-445-5100 Davis & Company Employee Communication Contact: www.davisandco.com 7 breakthrough ideas for creating engaging channels

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