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☆ In this slideshow, you will discover: ✓ WHY you must be using video in your marketing ✓ HOW to get started at little or no cost ✓ HOW video can drive massive amounts of traffic to your website ✓ HOW to use video to get your business found on page #1 of Google ✓ ...and lots more value on how to leverage your business I hope you find this slideshow useful. If you do and want more, please follow me Thank you :)
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Welcome The East Midlands Food & Drink Focus Group
at The Carriage Hall Plumtree Monday 30th September 2013
Agenda1. StrEAT - Toni Jarvis (10 mins)
2. Perkins – Jon Perkins (10 mins)
3. Video for Marketing – Carl Kilvington (30 mins)
4. Local Suppliers Directory – Wendy Baird (5 mins)
5. Next Meeting6. Create a video / Members mingle
Why you must use VIDEO
CarlKilvington.com
in your Marketing
Agenda - VideoWHY you must use VIDEO in your MarketingHOW to get started at little or no costHOW video enables you to emotionally
CONNECT with potential customers to build sincere long term relationships
How video can drive TRAFFIC and CUSTOMERS to your website and your business
Some ‘extra value’
Why Video?Market Data Tells Us That...Videos are ranked by search enginesDemonstrates Authenticity (per face to face)No1 for engagement and interaction on Social
Media platforms, followed by photos, inspirational quotes, and questions
Builds brand faster and with greater credibilityVideo is expected to account for 90% of search
results by 2015
Why Video?Video is taking over the internet as the
preferred method of communication3.6 Billion searches on YouTube per monthViewing figures are increasing Video is proven to convert far better than
websites that have NO videoRetailer.com reports 30% increase in sales for
websites using video
(2012 Data)
Power and Evidence
Get Started at Little or No Cost
£0 to £300
Create a YouTube Channel
Create a YouTube Channel
Insert Video in Your Website
Video = Traffic = Business
Video = Traffic = Business
EvidenceMy all time best...
Page #1 of Google in:23 minutes!
Position: 6th on the page
Search results: 329,000,000 competing web pages
Consequences of NO VideoX Most websites are the same as any other and
don’t “STAND-OUT“X Most websites are regarded as “Faceless
businesses“ – Just pretty pictures and textX Most websites can be confusing, cluttered,
with NO “call-to-action“ for the visitorX Most websites DO NOT engage the visitor and
they don’t stay on the site for long
Delivering you “Extra Value”
Emotional Connection
Awareness Like Trust
Emotional ConnectionProfessor Albert Mehrabian, Prof of PsychologyStudy - “Inconsistent messages of feelings and
attitudes in human communication”
• Words – 7%• Tone – 38%• Facial Expression – 55%
Demonstrate Authenticity!
Customer Key Drivers• VALUE v Price
• Quality• Convenience and Speed• Customer Service• Great Experience (feel good factor)• Lifestyle (group/perception)
How People Find You3 Routes for people to find you...
1. Search Engine (Google, Yahoo, MSN, Social Media)
2. Referral (Word of mouth, recommendations, review)
3. Direct (Brand awareness)
3 Elements of MarketingAsk yourself...
1. WHO - is my TARGET MARKET / IDEAL CUSTOMER?
2. WHAT - is my MESSAGE?
3. HOW - DELIVERY SYSTEM?
Be Crystal Clear!
Judged on – Found for• Reviews• Comments• Likes• Shares• Check-ins
Help to get you Started...
• WHO
• WHY
• WHAT
• HOW
Help & AssistanceVisit www.CarlKilvington.com or email [email protected]
The Local Suppliers Directory
Wendy Baird
The Local Suppliers Directory
Wendy Baird
Safe Journey Home
