Michael Gray520-548-1970

http://OnlineBizSmarts.com

Social DemographicsDesirable Content

Social Search

Identify Your Target Audience(LeanCanvas.com)Discover where they spend their time onlineCreate an Avatar for your target audience with name

and everything you can find to identify themBegin crafting your content to feed their likes and

dislikes.Communicate how your product or company fixes or

helps in their greatest problemDon’t forget to consistently communicate your “Why”

http://youtu.be/u4ZoJKF_VuA People don’t buy what you do they buy why you do it.

Cuts across most demographics linesResonates universallyBrings us all back to a common place or timeHelps us feel, think & reflectReminds us we are all humanWe never get tired of this contentWe always have time for itWe remember itWe want to SHARE it with others

Put these desirable content ideas your calendar and test each type of content.

Follow up after with your Facebook Insights

Michael Gray520-548-1970

http://OnlineBizSmarts.comhttps://www.facebook.com/OnlineBizSmarts