Podcamp Hawaii 2008

Video Podcast 101

Roxanne Darling & Shane Robinsonbarefeetstudios.com beachwalks.tv

@roxannedarling @shane

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Podcamp Hawaii 2008

PLAN EXECUTE

Develop Show Concept Storyboard/Shot List

Keep Your Content Fresh

Record/Import/Edit

Manage Web Hosting Encode/Upload/Post

Distribute & Measure Cross Post & Market

Cliff Notes

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Podcamp Hawaii 2008

Show Ingredients1.Concept2.Execution3.Workflow4.Mechanics5.Staff6.Energy Expenditure

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Podcamp Hawaii 2008

Concept๏ First person web cam๏ Mobile web (www.qik.com on Nokia

N95 and the iPhone; Flixwagon on iPhone)

๏ Edited episodic content

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Podcamp Hawaii 2008

Episode ChecklistTitle SequenceTheme MusicCreditsWeb AddressContact InformationCopyright Notice

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Podcamp Hawaii 2008

Workflow Secrets1.Use a template 2.Make re-usable clips3.Have a naming convention4.Collect rainy day footage*5.Archive one episode/directory, < 4.7 GB

*See Beach Walk 579: Diving Boobies

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Podcamp Hawaii 2008

Template & Shot List

Title Intro [Content] Outro Credits

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©Contact

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Podcamp Hawaii 2008

Video Hosting Options๏ blip.tv๏ viddler.com๏ revver.com๏ vimeo.com๏ ooyala.com๏ YouTube

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Podcamp Hawaii 2008

Video Formats

๏ quicktime/mp4 (for iTunes, AppleTV)

๏ flv - to embed in web page๏ mobile - phone delivery &

viewing๏ wmv - fading popularity

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Podcamp Hawaii 2008

Understand Technology๏ RSS - isn’t all that simple, but it’s critical๏ A blog platform is required but can be

had at the video hosting company๏ Sound is more important than the visuals

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Podcamp Hawaii 2008

Double Up & Distribute๏ TubeMogul.com: send to multiple sites

from a single upload & get good stats.๏ Embed code: your viewers can re-post

their favorite episodes.*๏ iTunes: make sure ID3 tags are accurate.

*See Beach Walk 674: How to Embed Video

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Podcamp Hawaii 2008

Start Measuring Now

๏ Use Google Analytics for page views.๏ Use hosting service for download

stats.๏ Use Feedburner to track subscribers &

for added promotional tools.

Video is more measurable than traditional media.

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Podcamp Hawaii 2008

Advertising & Sponsors๏ Pre-roll, Mid-roll, Post-roll*๏ Text, Graphic, Voice-over, Video insertion๏ Banner Ads surround player or in sidebar๏ Text & Banner ads in the RSS feed๏ Product Placement & Host Endorsement๏ NPR model “brought to you by”

*See Beach Walk 652: To Do List (Primo Water Post-roll)

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Podcamp Hawaii 2008

Love Your Audience๏ And they will love you back๏ Consistency serves everyone๏ Lead them, don’t follow them๏ Old rules: be fakey perfect๏ New rules: be real๏ Offer Something Special now and then*

*See Beach Walk 632: Island Adventure

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Podcamp Hawaii 2008

Roxanne Darling, Lexi, & Shane Robinsonwww.barefeetstudios.com • www.beachwalks.tv

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Aloha & Mahalo!Aloha & Mahalo!Aloha & Mahalo!Aloha & Mahalo!