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Using Video To Enhance Your Personal BrandGreg Rollett
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What is a personal brand and why should I care?
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…the process by which we market ourselves to others.
As a brand, we can leverage the same strategies that make these celebrities or
corporate brands appeal to others.
We can build brand equity just like them.
-Dan Schawbel (from Mashable’s Personal Branding 101
Personal Branding is…
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Who can benefit from a personal brand?
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Everyone…
…who is looking to make an impact in their personal career path.
The company lives on…do you?
So, what is your
personal brand?
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And why is video important in all of this?
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Why Video is HUGE!
• Google #1, YouTube #2, Yahoo #3
• Over 1,000,000,000 videos viewed on YouTube everyday
• Universal search results
• Attention spans
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What are people watching?
• Not just entertainment (although entertainment is #1 category)
• How-to’s
• Information
• Local businesses
• Tutorials
• Interviews
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And what does all of this have to do with getting a job?
Networking
Sourcing
Putting yourself in a position to succeed
Long term personal development
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So let’s talk about video…
• What kind of videos to produce• Quality• Types of cameras• What software• Where to put it• How to promote it
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4 Types of Videos
• Talking head
• On location
• Screencast
• Slideshow
Talking Head
On Location
Screencast
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Screencast
• Free resources• Jing Project• ScreenToaster.com
• Paid Resources• Camtasia (PC)• Screenflow (Mac)
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Slideshow• Pictures with music in background• Great to showcase portfolio• Cool resource = Animoto
Types of Cameras
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Flip
Kodak Zi8
Type of Cameras
• Web cam
• Digital camera that takes video
• Anything that shoots video!
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Software
• Free software– Windows Movie Maker– iMovie– Software that comes with the Flip
• Paid software– Final Cut Pro– Vegas Movie Studio
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Where to put it?
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And…• Everywhere possible
• Use Tubemogul to syndicate your videos
Promotion
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Promoting the Video
Share on Twitter
Share on Facebook
Share on other social networks
Put on your blog
Put in relevant forums
What kind of videos can you create?
Video Ideas
Slideshow of cars fixed/restored
Slideshow of construction sites
Live video of a sales pitch
Presentations
Giving a lecture
Teaching a class
Leading a meeting
Interviewing someone in your field
Answer a FAQ about your niche
Ask a question and get answers from your network
Get in front of a whiteboard
Teach something
Explain a process
For more information
http://orlandojobspot.blogspot.com
