Andrew Goldman Unit 18 – Advertising – EVALUATION

Unit 18 – Advertising – EVALUATION

Zephyr Advertising:

Our team was great at deciding the name of Zephyr Advertising and gave our company great individuality. Our team working well with each other was cemented when Rory’s idea of Zephyr was greatly received by the rest of us. Zephyr means smooth, gentle, breeze etc. Therefore incorporated what we wanted the product to promote.

The logo was the best of both ideas from me and Stan. The interconnected logo worked very well as it had a Phoenix featured which rising which shows our company as powerful and imaginative and the logo was catchy and worked for our company.

Notice the font of my original idea. Myself and Stan incorporated each other’s logo ideas at the favour of the other two, to create a logo with the best of both. The best font and the best symbol made for in my opinion a very effective company logo.

QUANTIC FRESH

Once unanimously deciding our product would be water, we researched different water companies such as Evian and Fuji. Evian’s design encouraged and prompted us to go for calm and a ‘cleanse’ like theme, while Fuji gave us an idea for an oriental theme to it. I was personally very proud of the name ‘Quantic Fresh’ as the ‘Quantic’ part was my idea and thankfully was well

My Idea. Font was chosen

FINAL COMPANY LOGO

Andrew Goldman Unit 18 – Advertising – EVALUATION

appreciated by the rest of my group. The name worked brilliantly as it conveyed well the crisp and elegant way the water presents on. The name ‘Quantic’ is easy to say and has a crisp overtone to its style when spoken.

This name works well as it is unique, intriguing and is certainly a stand out name. It captures the ‘fresh’ nature of our product and therefore was perfect for us and there are no regrets concerning the name.

There was another possible idea for our waters name. As a result of our oriental theme, an oriental name was considered. However this wouldn’t have been easy as many of the oriental names were difficult to pronounce, we didn’t want our product to put people off before they had even seen it. Thus ‘Quantic Fresh’ was well chosen.

How we got on as a group

As ‘Team Zephyr’ I believe we had a very strong and talented team. We all decided between ourselves who would tackle certain tasks and this was effective as it showed how our group was unique as we would just get on with the assigned task. However during the filming we did have a problem. Originally we had decided that Elishia would portray the protagonist of the filmed advert, with her consent. Although when filming began Elishia became reluctant to portray the role and therefore we left with a problem. Despite the initial worry, this would lead to a brilliant decision made by Elishia to persuade Mr Drummond to portray ‘The Quantic Monk’ himself. This massively benefited our piece as Mr Drummond had the right look and presence for the role, thus making us thank not only him but Elishia also.

Andrew Goldman Unit 18 – Advertising – EVALUATION

MY ROLE

My personal view on my role within my group is mixed. I personally believe while I did make a positive impact on the group I could have potentially been more involved in the filming of the advert. While Rory’s passion for the camera work was admirable, I thought it would have been better if the camera work had been shared equally. Nonetheless I was very happy with my on screen role in the group as part of the advert. The element of comedy worked well and it was something I felt comfortable doing and thus brought out the best in me, and my performance. Overall I was happy over my role in the team but I do believe that I could have done slightly more.

Andrew Goldman Unit 18 – Advertising – EVALUATION

Print Advert:

I was very pleased with our group’s final print advert as it worked brilliantly with what we were trying to communicate, simple, elegant, old but new and ‘fresh’. We were very grateful to Rory who brilliantly captured the idea of ‘Quantic Fresh’, managing to integrate the themes and conventions of what we wanted our product to be and what people look for in a water product. It was professionally done and we couldn’t have been happier by this wonderful print advert.

Andrew Goldman Unit 18 – Advertising – EVALUATION

The Pitch:

Overall I believe that the group pitch went brilliantly as we felt confident going into it and therefore were confident while doing. We decided to split our speaking into equal parts as it would showcase all us equally. Our questions were answered confidently and we gave I believe a wonderful account for ourselves. We received a nice applause from our fellow classmates who I believe warmed to our passion over the product we had created. Although I do believe I could have made an improvement or two to my personal performance. I think that I could stuck to the script more as I more or less forgot it was there and missed some information out. However I believe we did a fantastic job at our pitch and that is cemented by us all received the highest accolade of a Distinction which felt great. Below are photos taken during our pitch.

Andrew Goldman Unit 18 – Advertising – EVALUATION

Anything I could change?

I personally believe we produced a product that was a great representation for Unit 18. However if I could change anything it would be the oriental theme being present throughout our Unit. This is because we had multiple print adverts that did not include the source of the water as ‘Mount Hotaka’ in Japan, as rather ‘Blanc Montagne’ in France. Thus our print adverts contain incorrect information and if I were to do this again I would make the oriental theme constant and set it out at the very beginning of the product creation process.

Andrew Goldman Unit 18 – Advertising – EVALUATION