If you are involved in a mobile game development business today, you are likely considering, discussing, planning, or actively participating in cross-platform game development. If you haven’t started yet, you probably are worried about how difficult this journey may be, and if you have — you already know. Is the pain worth the gain? Join Guy Bendov, Founder and CEO of Sidekick Games, as he discusses his studios journey to cross platform success and his choice of Unity as his technological foundation.
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The Secret to Being Everywhere at Once with Unity3D! Not
Sponsored Guy Bendov, CEO, SideKick Games
Hello Everyone ! Guy Bendov, CEO, SideKick Games Started 2010
with PC and Xbox360 development, now focusing on F2P mobile games
2
Romans from Mars Published by Majesco in November 2013 1M
downloads over iOS, Android, Win8phone, Kindle 3
Why go cross platform ? Be in front of more players = more
revenues Find your niche audience Grow the brand awareness 4
Return on Investment (ROI) Sure, Id like to be on any platform,
but Will I see a return on my investment ? How can I minimize my
risk ? 5
5 Tips to consider As you face the cross-platform challenge
6
Prioritize your platforms One first target platform Factor
growth based on KPIs, audience, gameplay and expected exposure and
value Target platform sample factors: Android easy to update iOS -
high avg revenues per user Amazon niche gamers audience Win8 go
above the noise level 7
Know the platform To make decisions, you need to know: Hardware
and software limitations Devices / OSs are not the same around the
world Especially Android and Win8 The audience and its behavior
Services provided by the OS maker How can you get exposure
Requirements/ expectations by store owners Marketing tips Update
and grow your knowledge base Via users, web and makers 8
Scale Up (Never Down) Find out the least performance device
Profile and test early on mobile handsets particularly Android
Screen resolutions and ratios. Stretch or 5-6 builds 9
Select your plug-ins carefully You may want to connect to
services like: Analytics, Social, notifications, Ads, monetization,
Not all plug-ins support all platforms, or are stable Some service
providers preform better on certain platforms Some Plug-ins effect
the games performance Services and Plug-ins update 10
Different backend data for each platforms Have as much
information external to the games build Server (online) data feeds
game (levels, economy, math) Each platform is different, so each
platform needs a separate set of data double if you want to A/B
test. ..but do not create a management chaos Factor backwards
computability 11
Two Extras 1. Screen sizes/ ratios 1. Generic issue.. There is
a lot to read about it. Unity3D helps but you want to code it in.
http://www.mobify.com/blog/global-screen-sizediversity/
http://mobiforge.com/design-development/effectivedesign-multiple-screen-sizes
http://stats.unity3d.com/mobile/ 2. A word about consoles 1.
Preparing your game for mobile and scaling up to console . 2. TRC
submission is a *&@$#^& 12
Guidelines to minimize investment and risk 1. Prioritize your
platforms 2. know the platform before you start to work on it. 3.
Scale Up (never down) 4. Select your plug-ins carefully 5.
Different backend data for all platforms 6. Two Extras 1. Screen
sizes/ ratios 2. A word about consoles 13
Thank you GuyBendov SideKick Games www.sidekick.co.il 14