WordsT he Power of

@jessedee

T his is Café Latte, a busy and much loved coffee house in Winter Haven, Florida

T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness...

T he owners make one mean cookie filled with seeds, nuts and a whole bunch of goodness... but the problem is

very few people eat cookies for breakfast.

Cookies

SalesCoffee

But everything changed when one small word was added:

Cookies

Now sales look like this: Coffee

No one leaves the house in the morning thinking they’re going to grab a cookie for breakfast.

Unless of course if they’re “breakfast cookies”, then that makes it totally OK to have a cookie for breakfast.

T hat is the power of words.

T hat is the power of words.

@jessedee

Jesse Deetwitter.com/jessedeeslideshare.net/jessedee