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Sponsorship Proposal to STIHL Corporation
The DirtJulia Carson
The Dirt
An online community fostering the merriment
of yard work
About The Dirt Weekly blog Started from my love of yard work Was encouraged by my family and
friends Progressed to my passion for outdoor
power equipment This isn’t your mother’s gardening
website Gives others the opportunity to discover
the enjoyment
Really? In a recent survey, when asked, “Yard
work or house work”, 68% of the respondents answered house work
Follow-up question, “Why did you choose house work over yard work?” Answers were sporadic:
- “Lesser of the two evils”- “Too much work”- “Don’t like to get dirty”
That’s more like it The 32% that chose yard work said
“Being outside working is better than being in”
“Instance gratification” “Who doesn’t love to work in God’s
playground?” “It’s fun to use power tools”
Goals Build and foster an online community
that doesn’t exist Develop a brand that will resonate with
the everyday woman Create a presence that will showcase how
women can use outdoor power tools effectively and enjoy what they’re doing
Show a humorous side while teaching the fundamentals of yard work while still being safe
Down and Dirty Useful yard work advice Helpful outdoor safety tips “How to” videos showcasing and
demonstrating outdoor power equipment With the proper tools discover the ease
and enjoyment of working outside
Hit the Nail on the HeadTarget Audience Women ages 25-65 “Dirt under the finger nails”
Rosie O’Donnell, Angelina Jolie, Martha Stewart, Gina Carano
“Help please” Lucy and Ethel
“We’re not in Kansas anymore” June Clever
Online Marketing Strategy Social Campaign
Blog site- TheDirt.com
Facebook- Facebook.com/thedirt
Twitter- The_Dirt
Digg- The_Dirt
Sponsorships
The Proposal The Dirt and STIHL work together to build
a community and social campaign Provide insightful information to an under
promoted group Use the STIHL brand to attract interest
Spread the Wealth
Next Steps Discuss STIHL’s level of interest working
with The Dirt Schedule follow-up meeting to review
level of sponsorship Continue promoting The Dirt
Thank you!Julia [email protected]
