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Learn how to gain leads and prospects by creating your own sales funnel. This guide will show you step by step how to create a sales funnel today with no investment. Learn how to connect an autoresponder email campaign with your squeeze page with little effort and time
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1) Introduction
This disclaimer governs the use of this ebook. [By using this ebook, you accept
this disclaimer in full. / It will be implied that by continuing to access the
content of this ebook, you have agreed to this disclaimer.]
(2) Advice Disclaimer
This ebook contains information about [internet marketing]. The information is
not professional advice, and should not be treated as such. You must not rely
on the information in the ebook as an alternative to [marketing / financial]
advice from an appropriately qualified professional. If you have any specific
questions about such matters, you should consult an appropriately qualified
professional.
(3) Re-Distribution/Replication
The content contained within this publication, is property of its producer and
are prohibited from be re-distributed in any way.
(4) Limitations and exclusions of liability
The limitations and exclusions of liability set out in this section and elsewhere
in this disclaimer and govern all liabilities arising under the disclaimer or in
relation to the ebook, including liabilities arising in contract, in tort (including
negligence) and for breach of statutory duty. We will not be liable to you in
respect of any losses arising out of any event or events beyond our reasonable
control. We will not be liable to you in respect of any business losses, including
without limitation loss of or damage to profits, income, revenue, use,
production, anticipated savings, business, contracts, commercial opportunities
or goodwill. We will not be liable to you in respect of any loss or corruption of
any data, database or software. We will not be liable to you in respect of any
special, indirect or consequential loss or damage.
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TABLE OF CONTENTS
Disclaimer
2
Table of Contents
3
Introduction 4
Landing Page
5
Autoresponder
7
Connecting your LP & AR
9
Traffic
13
Conclusion
14
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INTRODUCTION
Hi!
I’m going to show you how I set up a SUPER SIMPLE SALES FUNNEL and started
driving traffic to my landing page and building my list. This guide is designed
for a beginner to be able to set up a funnel and start building his/her TODAY
without any knowledge of internet marketing, web design, or best of all –
without any budget! ---- Well I would recommend spending $1 on the month
trial of Aweber, but you can also get a trial of GetResponse for free!
So I am just going to hop right into the details here and this guide will be very
short so you can get going on your funnel and start building your list today!
First I want to give a brief explanation of what we are going to do and our goal.
Obviously, you are going to build a sales funnel, but why? You are going to
promote your sales funnel for the sole purpose of building an email list of
contacts that have agreed to subscribe to regular mailings from you, usually in
exchange for something like useful information.
You are going to build a landing page and a thank you/download page, embed
an opt in form into the landing page, and connect that opt in form with an auto
responder. You will also configure your auto responder and create and schedule
email follow ups to your subscribers. Then you will promote your website, get
traffic, and get subscribers.
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LANDING PAGE
First let’s focus on our landing page. I like to use a hosting service called
Weebly. Weebly is a free service that allows anyone to create a website using
“drag and drop” style editing. Go to weebly.com and make an account.
So you can see above and to the left the drag and drop features and to the right
is a basic website that I made in about 10 minutes. On the bottom right corner
you can see the tag line for Weebly. If you upgrade your subscription, this can
be removed, but that’s not really necessary for our purposes. I will include with
this PDF a link to download a readymade landing page to make things
extremely easy for you. You can import this directly into Weebly and then edit
your page as you see fit for your product and with your auto responder code.
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Here is a screenshot of the landing page I made:
Basic landing pages work like this:
1. Catchy headline
2. Catchy sub headline
3. Enter email, button
I like to put a picture of a book with a cover, but that is not necessary. I am sure
you have seen tons of landing pages that consist of only a headline and an
email submit form. Pick whatever you like best and don’t worry too much about
how it looks. Most importantly, have a great header.
Write your header, and sub header if you want one, then leave a space for your
email capture form.
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AUTORESPONDER
Now we will hook your landing page up with an auto responder. I like Aweber,
its $1 for the trial. If you don’t want to pay for a trial, use GetResponse free
trial. I will go through the details of setting up Aweber with your landing page.
I’d imagine that GetResponse is basically the same.
Go to aweber.com
and sign up for the
trial. Create a new
list and name it
whatever you think
is appropriate. It
could be anything
that represents
what you are
promoting, so that you know what the list is for. Follow the prompts in Aweber
it’s really basic.
Under the messages tab click on follow up series. Create a follow up campaign
with catchy headers and quality content and put your links to any products or
services that you want to promote. Ideally, promote things that are associated
with the product or service those subscribers were interested in when they
subscribed to your list. Write a follow up series that is as long as you want, and
schedule your follow ups for whenever you want. Feel free to try different
strategies as you grow your list, and take suggestions from other marketers at
the warrior forum.
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Now that you
have your list
created and your
follow up series
in place, I would
recommend
following the
prompts Aweber
suggests and
customize your
confirmation email and signature to include any other links, bonuses, social
media sites, etc.
Take a look at other marketers emails as they are filling up your inbox to get a
good idea of some things you can put, and what you like and don’t like. This is
your time to edit the details so that your subscribers get to know you
“personally”, although this will be all automated.
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CONNECTING YOUR LP & AR
Next, we need to generate the code to put into your landing page so that
visitors can input their email and be subscribed to your list, and get access to
your offer.
Click the “Sign Up Forms” Tab in Aweber. Click on “Create a Sign up Form”. –
Pretty basic.
You can pick
whichever sign up
form style that you
like. I used the
“basic” form that
has no design so
that I could design
the landing page
anyway that I
wanted to, and then just put the form in. You could also use one of the
templates, design the form in Aweber and then just put the code in your Weebly
site. Either way, it’s up to you. You can use the default submit button or use
your own image for the button. Go to step two, and name your form and use
the basic version of the thank you page for now. We will change this soon.
There are different ways to set up your funnel, but I like to send the download
link to their email (first message in the auto responder sequence) and send
them to a thank you page that has the link to download as well as other links
that you want to promote like social media pages, other products, etc. When
you have created your thank you page in Weebly then you can come back to
Aweber and put the URL of the thank you page you created, so subscribers will
be directed to your custom thank you page.
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Save your form and
go to step 3
(publish). Select “I
will install my form”,
copy the JavaScript
snippet, and place it
into your Weebly
editor using the
“embed code”
feature. Drag and drop the embed code and paste the JS snippet into the box.
Now you should have a landing page with an email submit form installed! Now
you want to make another page by going to the “pages” tab and creating a new
page. Name it “download” and be sure to check the box to hide your page in the
navigation menu and you may want to choose a page with no header. Click
“Save & Edit”.
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Awesome we are almost done! Next, simply create your thank you page with
whatever elements you like. I recommend a “thank you” and links to other
products they may be interested in. Here is the one I created below.
I used Dropbox to upload my product and grabbed the link from Dropbox and
put it in my Weebly site, but Weebly also gives you the option of placing a file
into your site with a drag and drop feature, or you could send them the
download link to their email and leave it off your thank you page. Any way that
you want to do it is up to you. At the top right corner of the Weebly editor,
PUBLISH your site.
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Finally, go back to Aweber and in the settings of your sign up form, choose the
“custom page” option for your thank you page. Insert your URL +
/download.html.
For example:
I called my site “easy20dollarpayments” when I created it so the URL of my
download page would be
http://easy20dollarpayments.weebly.com/download.html.
Okay so now we have our auto responder ready to go with a complete funnel
ready to promote. Test everything with your own email to make sure it all works
like it should, and then you can start promoting and building your list!
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TRAFFIC
A good place to start getting traffic is from IBOToolbox.com. Signing up is free
and you can get free advertising credits by simply publishing content in Press
Release form. It doesn’t even have to be original content, but if you do post
original content you get quite a few credits, enough to advertise to plenty of
other IBOToolbox “associates”. You can start to get exposure and test ad copies
here as well as drive clicks to your landing page.
I highly recommend IBOToolbox.com for beginners. You can also begin to build
a list on IBO by befriending other associates. When you publish a press release,
all of you associates will receive your press release right into their inbox.
Another great way to drive traffic, get subscribers and build your list almost
instantly is to use solo ads. There are many places to get solo ads. One great
place is safe-swaps.com. Here you can buy solo ads for a good price and when
you have a few hundred subscribers, you can swap lists with others which is a
great way to build your list. Another place to find great solo ads is the warrior
forum. Be sure to read reviews and ask questions about the type of subscribers
the sellers have on their list. They should be able to tell you which countries
they are from and which kind of offers their subscribers tend to be interested
in. I have also seen some products on fiverr.com and the warrior forum
highlighting solo sellers.
Try all kinds of traffic, both free and paid with different ad copies, swipes, and
headlines and see what works for your product. Keep in mind there are many
aspects to a good sales page, sales copy, images, your product, your swipes
and headlines, how to get traffic and from where and each of those subjects
deserves its own in depth understanding, but the point of this book is to get
you started today building your list and creating a super simple sales funnel.
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CONCLUSION
Creating a funnel connected to an Autoresponder, and then driving targeted
traffic to your offer is at the core of internet marketing. This guide showed you
how to build a simple funnel in a short period of time. Now that you have done
it and you already know how and have the accounts set up, creating another
funnel should take you thirty minutes or less. You can be free to promote PLR
products, affiliate products, or even your own products. Learn where to find
targeted traffic, whether it’s through SEO, pay per click, banner ads, solo ads,
etc. and bring as much targeted traffic to your offer as possible.
Be sure you learn how to track the traffic you send to your site so you know
which traffic is doing well and be sure to test your ads. IBOtoolbox is great to
test your ads because you can test for free or very cheap if you don’t feel like
writing press releases. Banner ads tend to get better click through rates but
text ads are way cheaper so I just run a bunch of text ads and see which words
work for that particular traffic to get clicks.
I really hope that you don’t just read this guide but you do what it says. It only
takes a couple hours to get started and once you start driving traffic it’s just a
matter of testing and time. Pay for advertising and you will get your traffic
much faster.
Remember, there are many ways to set up a funnel, this is just one way. This
funnel is also very SIMPLE. Once you get the hang of it you can experiment with
upsells, down sells, free and paid products, affiliate marketing, etc. I hope you
enjoyed this guide and do what it says!