Embed Size (px)
Citation preview
GHM360making it easier to do business
Wendy Barnes
Style Deck2010 style guidelines
GHM360making it easier to do business
style deck 2 GHM360 2010
GoalCreate style format and communication tools that
consistently represent the core objective of GHM360
GHM360making it easier to do business
style deck 3 GHM360 2010
ObjectiveProvide resources to make it easier to do business
GHM360making it easier to do business
style deck 4 GHM360 2010
Style
Fonts• Century Gothic (no bold)
• Times
Colors5 plus grey in shades as needed for contrast - solid, 0% transparency
C – 84M – 32Y – 5K - 4
C – 0M – 58Y – 87K - 0
C – 58M – 0Y – 12K - 0
C – 44M – 76Y – 8K - 3
C – 43M – 0Y – 92K - 1
GHM360making it easier to do business
5 GHM360 2010
Slide formatIntro slide
GHM360 (making it easier to do business) logo across topDeck Title – center pageAuthor – bottom left cornerGateHouse logo – bottom right corner
Content slide
Bottom row
left corner - title of deck, product code as neededcenter – pg number (lower case pg)right corner – GHM360 2010
Exit slide
Contact info Resource links
style deck
GHM360making it easier to do business
6 GHM360 2010
ContentProduct Training Decks
What – Product descriptions Where it fits in the buying cycle
Terms & lingo (glossary)
Why – Benefits For location (revenue potential, media mix etc.) For advertisers
How – Features Packaging Fulfillment
Site sourcesProof for grammar, spelling & formatting
style deck
GHM360making it easier to do business
7 GHM360 2010
Follow upTrack participants
maintain master spreadsheet with locations and individuals for each training webinar
Resource links for implementation & fulfillment
send email to participants after training
include links & contact info
Feedback questionnaire
include questionnaire after each training webinar with feedback
evaluate feedback for improvement
style deck
GHM360making it easier to do business
8 GHM360 2010
Logo Templates Examples Graphics
style deck
making it easier to do business
GHM360
making it easier to do businessGHM360
making it easier to do business
making it easier to do business
making it easier to do business
style deck GHM360 20109
full bleed option (to the edge)with tag (tag can be removed as needed)
reverse color optionwith tag (tag can be removed as needed)
additional tag color options
…
…
GHM360making it easier to do business
style deck 10 GHM360 2010
The Buying Cycle
GHM360making it easier to do business
style deck 11 GHM360 2010
mass reach
from engager to shopper
thin market
GHM360making it easier to do business
GHM360 2010style deck 12
GHM360making it easier to do business
13 GHM360 2010
GRP Gross Rating PointPotential audience reach based on one unit of advertising
Newspaper – 48%Radio – 1-3%Cable – 1-3%Broadcast TV – 6-15%Newspaper online – 14%*
Nielson/Arbitron
* Fluctuate by day part
**Average daily unique – unit purchase by month
style deck
GHM360making it easier to do business
14 GHM360 2010
NAA & Scarborough 2008 (activity past 5 weekdays)
style deck
15
o The final stage where the consumer decides how they’ll react to the product or service in the future
o Ongoing brand messages will keep you in the forefront and encourage continued patronage
o Building a customer database will allow you to track personal information and individual preferences, unlocking secrets to providing better service and value
o Consider your specific business and the type of information most useful in your long term marketing initiatives
o We all know it’s far cheaper to keep a customer than to acquire a new one!
Track your success
Ask customers
• How did you hear about us?
• What brings you to the store?
• What media do you consume for shopping
Modify your marketing plan accordingly
GHM360 2010
post purchasepost purchase
style deck
GHM360making it easier to do business
GHM360 2010style deck 16
cycle
style
