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A presentation I made to the Massachusetts Bar Association/Lawyers Concerned for Lawyers attorney job search group in December 2012.
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Strategic Outreach:Use of Social Media
in the Search ProcessMassachusetts Bar Association-Lawyers Concerned for Lawyers
‘Managing Your Work Search Process’ Series
Jared D. Correia, Esq.Senior Law Practice AdvisorMassachusetts Law Office Management Assistance Programwww.masslomap.org
@ Massachusetts Bar AssociationWednesday, December 19, 2012@ 10 am
Unexpected Camouflage +
Establishing a Mindset• If You Build It, They Will (Not) Come
o Postingo Pushingo Engaging
• How Will You Search?o Opportunities + Threatso Friends + Benefactorso Traditional + Non-Traditional
• How Do You Get Found?o What If There Are No Coincidences?o Without Youo By You
Not The Facebook• What is Social Media?
o The Historical Social Networko Posting + Commentso The Proliferation of Networks
• Why Social Media?o It’s Freeo It’s Easy to Useo It’s Got Crazy Reach
• Social Media + Your Job Searcho Broadcast Media for Your Resume/Expertiseo The Social Job Marketo It’s Still All About Who You Know
The Foundation• Your Present Online Presence
o Vanity Searcho Currency of Informationo Accessibility
• What Profiles Do You Maintain?o Personal Profileso Professional Profileso Control of Information
• How Do You Maintain Your Profiles?o Update w/ New Informationo Postingo Engaging
Online Reputation Management
• The Monitoro Automate the Vanity Search(es)o Regular Visits to Your Profiles/Siteso Access the Community
• Positive Informationo The Good News: It’s Mostly Good Newso Accentuate the Positiveo Seed the Conversation
• Negative Informationo The Bad News: It Happenso Address It, Sometimes Whyo Seize/Siege the Dialogue
What You Need• Consistency
o Generallyo NAPo Voice
• Basic Contento Resumeo Referenceso Objective
• A Voiceo An Audienceo Expertiseo Online Persona
Profile Distribution Sites
• For Lawyerso Avvoo My Bar Accesso Martindale-Hubbell
• For Everyoneo LinkedIno Facebooko Twittero Pinteresto Google+
• For Businesseso All of the (Just) Aboveo Search Engine Local Profileso Yelpo Manta
Content Distribution Channels
• Texto Blogo Tumblro Legal Journalso JD Suprao SlideShare/SlideShark/Prezi
• Audio/Videoo PodOmatic/iTuneso YouTubeo WebConference
• Q + Ao Avvoo Quorao Social Media Site Streams
Data Mining• Looking for a Reason
o Data Mining is a Two Way Streeto Competitive Intelligenceo It’s In the Way That You Use It
• Search Portalso Controlling the Informationo Traditional Search Portals and Social Mediao Internal Social Media Search Portals
• Secure In Yourselfo Professional/Public v Personal/Privateo Establish Your Settingso ‘View As’
Traditional Media’s Place in the New
Media• Old Channels, New Techniques
o The Proliferation of the Resumeo On the Grido Networking Cards
• New School Application Materialso Resume Buildingo Drafting Referenceso Creating Cover Letterso Writing Sampleso Salary Expectationso Thank You Letters
Traditional Job Seeking Tactics +
Social Media• The Continuing Value of Networking
o It’s Still Who You Knowo The Visceral Connectiono Complete the Picture
• IRLo The Meaning of Conversiono Pay Palo Between Two Worlds
• Lasting Impressionso It’s Not Just the First Impressiono Top of Mindo Feed the Beast
Fence Sitting is a Question of Balance
• Stuck in the Middleo The Job Market is Tougho The Start-Up/Start-Again Game is Tougho Hedge Your Bets
• The Balancing Acto Two Full-Time Jobso Building a Book of Businesso Gaining the Experience You Can’t Geto Cost-Effective, Sort Ofo Personal Decision/It’s Up To You
• Utilizing Consultantso Career Counselingo Business Counselingo Law Practice Management Consulting
Questions?Concerns??
• Massachusetts Bar Associationo www.massbar.org
• Lawyers Concerned for Lawyerso www.lclma.org
• Law Office Management Assistance Program
o www.masslomap.org