Embed Size (px)
Citation preview
Social Media Marketing to Grow Your Business
Ellie Mirman
Inbound Marketing Manager HubSpot
Twitter ellieeille
National Small Food Manufacturersrsquo Conference
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is a Methodology
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is a Methodology
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is a Methodology
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Marketing Today (Inbound)
4
Inbound Marketing is a Methodology
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Marketing is a Methodology
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Gives Leverage
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Marketing is More Effective
Source State of Inbound Marketing Report - httpbitlyaewfHr
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Why Itrsquos Cheaper
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social Media is Not a Toy
Flickr therussiansarehere
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social Media Is Now a Staple
12
bull Unmeasured
bull Small scale
bull No business impact
bull But lots of fun
bull Highly measurable
bull Massive scale
bull Major driver of leads sales
bull Still fun
Flickr anitacanita Flickr sierravalleygirl
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social Media is for Leads and Sales
Source State of Inbound Marketing Report - httpbitlyaewfHr
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Social Media is for B2B and B2C
Source State of Inbound Marketing Report - httpbitlyaewfHr
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
It Can Be Overwhelming
15
Flickr mmmonica
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Take It Step By Step
16Flickrtravelingtribe
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
You Already Have the Skills
17
You Just Do It Offline
bull Meeting people
bull Building
relationships
bull Asking questions
bull Answering questions
bull Building trust
bull Building a reputation
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
How to Get Started
18
Listen
Listen More
Build Relationships
Share Your Content
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Listen gt Share gt Measure
Listen tobull Customers
bull Prospects
bull Competitors
bull Thought leaders
Places to listenbull SearchTwittercom
bull TwitterGradercom
bull Googlecomblogsearch
bull Technoraticom
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
RSS Simplifies Reading amp Monitoring
Your Industry
Blogs
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Listen gt Share gt Measure
Conversation
Distribution
AND
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Good Content Spreads
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Good Content Engages
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Good Content Brings Subscribers
Source Data from over 2000 businesses - httpbitlya6SrWh
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
On Twitter B2B Gets More From Blog
Source Data from over 2000 businesses - httpbitlya6SrWh
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
What to Publish
26
bull Blog
bull Podcast
bull Videos
bull Photos
bull Presentations
bull eBooks
bull News Releases
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Target Content to Your Personas
No one cares about your
products or services except you
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Blog as Home Base
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Palomar Technologies
30
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Indium Corporation
31
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Vovici
bull SEO
bull Blog
bull Social Media
32
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
The Results
33
400+ increase in qualified traffic
1000+ increase in
blog subscribers
ldquoWe find Twitter has been a great driver
of traffic to the blog and also another
great driver of awareness for usrdquo
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Listen gt Share gt Measure
34
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Measure Your Total Reach
36
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Free WebsiteGrader Report
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Thank You
42
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
