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New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited.
From Status Updates to Brand Storytelling The Evolu9on of Social Media July 2012
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 2
USERS SPEND 50% MORE TIME ON WEBSITES WHEN LOGGED IN VIA FACEBOOK CONNECT
THE #1 SOCIAL NETWORK IN 33 OF THE 40 MARKETS
COMSCORE TRACKS
has proven to be a in communica:ons. Its cannot be overstated.
ACCOUNTS FOR 1 OF EVERY 7 MINUTES
ON THE WEB
3 OF EVERY 4 MINUTES SPENT
SOCIAL NETWORKING
800+ MILLION PEOPLE = 55% OF THE
WORLD’S ONLINE AUDIENCE
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 3
are prone to to fans, oKen trea:ng ‘owned’ social media connec:ons
like paid media.
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 4
The is that many marketers and agencies default to the as their ‘social strategy’
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 5
Social Media Industrial Complex
• Likes! Comments! Shares! Fans! • Content Report • Sen:ment Analysis • Response Management • Workflows • Applica:ons & Tabs • Facebook Rules • Popularity contest • Design assets • Paid media spend • Ad campaigns • ROI
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 6
What’s Your Story?
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 7
Communica9ons Challenge
Marke9ng Marke9ng 2.0
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 8
Social Enterprise
“An organisa:on that
, rather than maximizing profits for external shareholders.”
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 9
Revenge of the Humani9es
Social Media is
in more efficient and effec:ve ways.
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 10
Ecosystem of Niche Networks
People are choosing more personalized and curated
experiences, and look for
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BAKING RECIPES Ingredients & Equipment
BAKE PARTIES Friends & Fans
PLACES Offers
Integrated Life: On & Off
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“The
hasn’t been the new :meline, a Mafia
assassina:on game, or even the company’s ini:al public
offering –
, best known for playing Mr Sulu in the original Star Trek
series.”
Be Yourself.
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Be Interes9ng.
The ‘Ten Most Followed Users on Pinterest’ are not
famous celebri:es but have created brands of themselves through their social media
storytelling.
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 14
Be Visual.
Photos are powerful of the world around us.
Brands are leveraging Photography to tell stories and .
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 15
Be Collabora9ve.
Leverage evolving
to transform how a brand can drive relevant
and .
so people can come together to
and one another.
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Be Topical.
Storify allows brands to around a
specific topic, event, concept or idea and
around it
onto brand sites or Tumblr and can be easily
, and
New York -‐ Toronto -‐ London – Portland All materials contained within this presenta:on are copyright Syncapse Corp. 2010. Reproduc:on or distribu:on is prohibited. 17
Heineken’s “Sunrise belongs to moderate drinkers” campaign is involving consumers to take and tag photos of their best sunrise moments, making
.
Be Prolific.
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Be Civic.
