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Social media websites like Facebook and Twitter are not just for personal use anymore. Businesses are leveraging the social media tools and channels for many facets of business, including: recruiting, marketing, sales, customer service and R&D. When you start dipping your toes into the job market, it’s important to understand how social media is being used by your potential employers, as well as how you can leverage the social media toolkit to find a great job. This educational seminar will show you how to take control of your job search, position yourself as a top candidate and score interviews with companies for which you want to work.
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Social Media: A Job Seeker’s Online Toolkit
Brody Dorland – April 14th, 2011
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• Define Your Ideal Job• Identify top 5-10
companies• Leverage your
personal networks• Make your job search
your job
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Housekeeping
• Questions• Speed• Introduction• I’m always trying
to “get a job”Brody Dorland
Digital / Social Strategist
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Targeting Your Ideal JobWhat role do you want to play?Top 5 Companies List Research & Profile Them - List Industries, Products, ServicesIdentify Employees, Hiring MgrsConnect with them via Social – Friend/Fan/Follow & Reach Out
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Position Yourself as The Top Candidate
• Building Your Personal Brand Online• Your Unique Value Proposition• How do your skills/talents match their
needs?• Create Your Bio
– Conversational– Skills/Talents & Technical Ability
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Position Yourself as The Top Candidate (cont’d)
• Build Your Online Presence
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Position Yourself as The Top Candidate (cont’d)
• Pick Your Hub– LinkedIn– VisualCV– About.me– A Blog – Wordpress.com / Blogger– Online Resume Website
• Buy/Point your domain name
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Your Online Presence
• Complete Your Account Profiles
• Connect Back to Your Hub
• Track Your Visitor Stats– LinkedIn
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Position Yourself as The Top Candidate (cont’d)
• Content/Engagement Strategies• Share Content from Your Target
Companies• Become a Curator for Your Field
– Industry Blogs, News Sites, Alltop.com
• URL Shorteners – Bit.ly
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Make Your Job Search Your Job
• Submit Your Resume to Job Sites– Monster.com– CareerBuilder.com– Indeed.com– SimplyHired.com
• Identify Industry Sites w/ Job Boards• Find Job Opps within Your Network
– FB – InTheDoor.com– Twitter - @tweetmyjobs
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• Happy Ending…• Brody Dorland – Allure New Media• www.AllureNewMedia.com• ThePublisherMethod.com• ContentMarketingandMerlot.com• [email protected]• Twitter: @brodydorland
Thank You!