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Presentation at MIPA Journalism Day 2012 by Megan Hughes, adviser at Park Hill South High School
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@mehughes
Questions or comments
throughout? Use #JDAY2012
How do you use social
media in your personal life?
• Talk to people• Share ideas and feelings• Publicize events• Post pictures and videos• Discuss news of all sorts• Inform others about your life• Ask people questions• Many other ways….
You can use it in the same
ways for your publication.
•Facebook•Twitter•Pinterest
67% of young adults 16-24 have joined a Social Network, making it the number one platform for creating and sharing content
(Universal McCann, 2010)
facebook• 483 million daily active users on
average (in December 2011)• By far the most popular social media
site worldwide• Continually developing and offering
resources to everyone… including journalists! // Facebook + Journalists
What organizations
do you “like” or “subscribe” to?
facebookThe pros use it to:• Publicize and market their publications•Drive traffic to their publication websites• Interact with their readers
facebookTips from the pros:• Include images in posts– Kansas City Star -- NPR
• Ask questions for response– Chicago Tribune -- NY Times -- STLtoday
• Trivia/Fill in the Blank/Etc.– ESPN -- Entertainment Weekly
facebookIdeas from HS Pubs:• Post links to stories on your web site -- SME
•Use Timeline to your advantage -- BVNW -- Pro Tips
• Create a Welcome Page-- Carmel HS // HiLite.org -- St. Teresa’s Academy // dartnewsonline.com
• Use Pagemodo.com
facebookMore ideas for publicity:• Post Contest Winners• Special web-only offers• Include photos that didn’t make it in the yearbook
--Park Hill South HS // southpaw
facebookNY Times is going a step further with Facebook…• Engage in “live chats” with readers• They used comments • Designed to be short but highly
engaging• One way to directly and immediately
engage with readers• Check out their 8 Tips for Success
facebookBE CAREFUL:• Facebook users don’t want you clogging their timelines with posts•Quality over quantity•Don’t just shovel if you want real interaction
What other ways are you already using
facebook?
twitter• 140 million active users• 340 million Tweets a day• One of the fastest growing social
networks online• A major tool in journalism today
twitterPros use it to:• Publicize and market their products•Drive traffic to their websites• Interact with their readers• SAME AS FACEBOOK!
What main difference do
you see in how news orgs use Twitter over
FB?
twitterBreaking News!•Kansas City Star•KMBC9 News•CNN
• Ways journalists can use before, during and after reporting a story
twitterTips for good tweets:• Include pics and videos in tweets–People love visuals
•Ask questions for response // @ mentions• Be funny!
twitterIdeas from HS Pubs:•Morning Announcements –
St. Teresa’s Academy
• Schedule Tweets• Create local hashtags• Two good examples
-- Carmel HS // HiLite.org -- Blue Valley Northwest HS // BVNWnews.com
twitterMore ideas for publicity:• Twitpic contests• Special Twitter-only offers• Mention people in stories
and Tweet links at them• Follow back your followers!• Top Tweets // FHN Today
twitterTake your tweets one step further…• Live Tweet events! Use a hashtag to
make it easy to follow• Publicize ahead of time • BVtigernews.com• After event, use Storify.com to
aggregate tweets sharing one hashtag and create web posts // PHSView.com
twitterBE CAREFUL:• Tweets should come out at times other than just your pub class time• Big quantity is okay here• Verify breaking news!
What other ways are you already using
twitter?
pinterest• 12 million US users (and growing)• Up and Coming social media network• Users spend (on average) 89 minutes
on Pinterest• Recently passed Twitter in referral
traffic // see table on next slide
pinterestPros use it to:• Publicize and market their products TOMS
• Drive traffic to their websites STL Post-Dispatch
• Interact with their readersColumbia Tribune
• Plus, offer local connectionsDes Moines Register Columbia Missourian
pinterestIdeas from HS Pubs:•Pin Your Own Content!
– Hi Lite News Online
• Pin Content Related to your publication or that your readers would like to see–PHS View
pinterestMore ideas for publicity:• Like and Repin posts (engage
with readers!)• If someone repins your post,
comment and thank them• Shift from search to discovery• Marketing Tips // Guide
pinterestBE CAREFUL:•Make sure your images are not copyrighted•Don’t pin just to pin// create boards that make sense for your readers• Follow appropriate people
What other ways can you think of to use
pinterest?
Questions or comments #JDAY2012
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@mehughes for the link
