Embed Size (px)
DESCRIPTION
This presentation discusses how you site structure and link architecture can improve your SEO. Also discusses how you can plan your site structure.
Citation preview
BASIS.org.bd
SEO Fundamentals
Site Structure or Link Architecture
Presented by: Asif Anwar
BASIS.org.bd
About the Presenter
• SEM Account Manager for Blueliner Marketing, LLC
• Learning about SEO since the meta age, i.e. 2001
• Started Professional SEO in 2003
• Started Multilingual SEO in 2005
• Started PPC in 2008
• Started Social Media Marketing in 2007
ASIF ANWAR @SEOExpertBD /asifanwarpathik www.seoppcsmm.com
BASIS.org.bd
Why Site Structure?
• Ensure the proper navigation for visitors• Make sense of you contents to Googlebot• Pass relevance of the topic and ensure
semantic link flow • Create authority of a page
BASIS.org.bd
Building Authority
Please read my article: Authority Begins at Home – Onsite
Link Building is Better than Offsitehttp://www.seoppcsmm.com/post/1985896298/google-auhority-factors-onsite-link-building
BASIS.org.bd
Simple Site Architecture
Bags.com
Ladies Bags
Leather Ladies Bags
Plastic Ladies Bags
Business Ladies Bags
Gents Bags
Leather Gents Bags
Plastic Gents Bags
Business Gents Bags
Unisex Bags
Leather Gents Bags
Plastic Gents Bags
Business Gents Bags
Bags.com
Leather Bags
Ladies Leather Bags
Gents Leather Bags
Unisex Leather Bags
Plastic Bags
Ladies Plastic Bags
Gents Plastic Bags
Unisex Plastic Bags
Business Bags
Ladies Business Bags
Gents Business Bags
Unisex Business Bags
BASIS.org.bd
Compound Site Architecture
Bags.com
Ladies Bags
Leather Ladies Bags
Plastic Ladies Bags
Business Ladies Bags
Gents Bags
Leather Gents Bags
Plastic Gents Bags
Business Gents Bags
Unisex Bags
Leather Unisex Bags
Plastic Unisex Bags
Business Unisex Bags
Leather Bag
Ladies Leather Bags
Gents Leather Bags
Unisex Leather Bags
Plastic Bag
Ladies Plastic Bags
Gents Plastic Bags
Unisex Plastic Bags
Business Bag
Ladies Plastic Bags
Gents Plastic Bags
Unisex Plastic Bags
BASIS.org.bd
WordTracker Video
BASIS.org.bd
PR Sculpting & Content Siloing
Bags.com
Ladies Bags
Leather Ladies Bags
Plastic Ladies Bags
Business Ladies Bags
Gents Bags
Leather Gents Bags
Plastic Gents Bags
Business Gents Bags
Unisex Bags
Leather Unisex Bags
Plastic Unisex Bags
Business Unisex Bags
Leather Bag
Ladies Leather Bags
Gents Leather Bags
Unisex Leather Bags
Plastic Bag
Ladies Plastic Bags
Gents Plastic Bags
Unisex Plastic Bags
Business Bag
Ladies Plastic Bags
Gents Plastic Bags
Unisex Plastic Bags
Nofollow
Follow
Follow
Follow Follow
Nofollow
Disapproved byMatt Cutts
BASIS.org.bd
Additional Resources
• How to plan your site structure for maximum traffic (Video):
http://www.wordtracker.com/academy/plan-your-site-structure-for-maximum-traffic-video
• How to plan your site structure with keyword research:
http://www.wordtracker.com/academy/site-structure-planning-seo
• Part 1 & 2. Creating Content Silos to Increase Keyword Ranking of Larger
Sites with Bruce Clay: http://www.youtube.com/watch?v=ue5e7fpuflU and
http://www.youtube.com/watch?v=cs92eGH9RmA
• BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/
BASIS.org.bd
Thank You for Your Time
Now, go and have a struggling time, because prosperity brings more
struggles
