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Stanley Sarpong & Olju ManGeneral Partners @Punchlime.
SEO Credibility: How to Build Your Brand Graph.
Updated January 2014
Part of SEO Fundamentals.
Special Guests Today.
Backlink Analysis
Google Penalties
Disavow Tool
Reconsiderations
Community Building
Technical SEO
International SEO
On-Page SEO
Fili Wiese. Kaspar Szymanski.
Punchlime Advisors.Our former Google colleagues
Contents.
1. Search Evolution
2. How to Build Your Brand Graph
3. Resources
4. Q&A
Search Results are Evolving.
Image: Search Influence
Hummingbird.
Image: Mod Girl Marketing
Mega SERP shows all features.
Image: Moz.com, full-sized Mega-SERP
● Add an image alt tag attribute with descriptive keywords:<img alt="street soccer ball monta">
● Use descriptive file name● Create Image XML sitemap● Ensure images directory isn’t blocked
by robots.txt● Host images on the same domain● Add relevant text content around
image to build strong page context
Optimize Images.
More: Shopify’s 10 Must Know Image Optimization Tips
Optimize Knowledge Graph.● Ensure Google+ page is set up for your brand
● Post frequently on Google+
● If you have physical address, connect your site
to Google+ Local
● Create a Wikipedia page for your brand
● Add your brand to Freebase.com database
● Convert text into an ‘entity’ by incorporating
structured data mark-up within your content
(use Google’s Data Highlighter)
More: Moz Blog - The Day the Knowledge Graph Exploded
Google Data Highlighter.
Tag your data and tell Google about:
● Articles
● Events
● Local Businesses
● Products
● Software applications
● Books
● ...
More: Google - About Data Highlighter
Optimize Reviews.● Review snippet can be grouped as:
○ Single item review
○ Multi-item review
○ Editorial review
● Generate rich snippet using:
○ Micro Data & Schema.org
○ Verify with Structured Data Testing Tool
○ Or use Google Data Highlighter
More: SEO Gadget: Micro Data & Schema.org: Guide To Generating Rich Snippets
● Add a link from your web page or blog to your Google+ profile using rel=author<a href="https://plus.google.com/109412257237874861202?
rel=author">Olju Man</a>
● Sign in to your Google+ profile, and within the 'Contributor To' section add a link back to your domain and save.
Optimize Authorship.
More: Google Authorship - Google+
● Use a secure video hosting platform (e.g. YouTube, Vimeo, Brightcove, etc.)
● Ensure your videos contain unique properties: title, description, thumbnail
● Create a Video XML sitemap● Add relevant text content around your
video, consider creating a video transcript
● Use Schema.org/VideoObject mark-up
Optimize Videos.
More: Google Webmaster Tools - Schema.org markup for videos
● Wrap your article content with Schema.org/Article mark-up:○ headline, AlternativeHeadline, image,
description, datePublished, articleBody● Verify Google+ Authorship● Use rel=publisher tag to connect your Google+
brand page to your whole website● Add Schema.org/Organization mark-up so your
logo can appear as a source image for the article
Optimize In-Depth Articles.
More: Google - Appearing in the “In-deoth articles” feature
Webmaster and SEO resources.
Visit Webmaster Tools:www.google.com/webmasters
Engage with SEO Community:www.moz.com
How to improve your organic SEO & beat the paid search results:
www.creativebloq.com
Tools.
● Structured Data Testing Tool
● Data Highlighter
● Schema.org
