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Facebook, Twitter, YouTube, and Tumblr. Just of few of the many Social Media tools we will be using for SEO. Learn how to spread the word through Social sites and make your site go viral.
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SEO and Social Media
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What is Social Media?
It is forum that allows you to participate and trade information in various social media websites.
1. Spreading the word2. Friend and business networking3. Marketing tool4. Drives traffic to your site5. SMO - Social Media Optimiztion
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Social Media Sites
1. Facebook2. Twitter 3. MySpace4. YouTube 5. Linkedin6. Tumblr 7. Digg8. StumbleUpon9. Flickr
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History
1. Talking - Dawn of man to present2. Telephone - Late 1800’s to present3. Computer Bulletin Boards - Early 80’s - Phone modems4. AOL - email and chat rooms - Early 90’s5. Forums - Early 90’s6. Napster - info sharing - Late 90’s7. IM - Instant messaging - Late 90’s8. Friendster, MySpace, Facebook, Twitter - 00’s
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Social Media - Impact
1. Instant information - Japanese earthquake - Egyptian revolt2. Connect with the rest of the world3. Establish a voice for everyday person4. Affordable marketing5. Voyeurism6. No where to hide7. Misinformation
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MySpace
1. Started in 2002 by eUniverse2. Most popular in 20063. 100 million users4. Catered to musicians, gamers - Post your music, videos - Link to iTunes5. Pimp Your Profile
http://www.myspace.com/
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MySpace Layouts
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MySpace - Music, Videos, Games
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MySpace - Pimp My Profile
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1. Started in 2005 - Zuckerberg2. 500 million users3. Global4. Re-connect with friends5. Build network of contacts6. Add pictures, videos7. Create Fan Pages8. Sharing info business, organization
http://www.facebook.com/
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Facebook - Fan Page
1. Promotes business, organization, club, band2. Allows to give company info3. Way to build a community4. Way to make announcements5. Special offers to Facebook users6. User can give feedback7. Go viral - 2 friends tell 2 friends8. Voting - “Likes” and “Shares”9. Builds links10. Drives traffic to website
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Facebook - Fan Page
1. Likes2. Shares3. Subscribes4. Social Plug-ins - Add FB sharing to your site
https://developers.facebook.com/docs/plugins/
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Facebook - Fan Page
1. Likes2. Shares3. Subscribes4. Social Plug-ins - Add FB sharing to your site
https://developers.facebook.com/docs/plugins/
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Twitter1. Free microblogging service 2. Send and read text-based posts - “Tweets” 3. Up to 140 characters4. Easy to use - Computer, phone4. Twitter was created in March 2006 5. 200 million users6. 1.6 billion Tweets a day
http://twitter.com/http://twitter.com/about/resourceshttp://twitter.com/#!/philip_rivershttp://twitter.com/#!/JUSTINBIEBERhttp://twitter.com/#!/Jeune_
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Twitter - Create a Following1. Build buzz2. Announce the important and trivial3. Sharing info, events, shopping deals4. Accounts are free 5. Can Follow or be Followed - Follow similar topics 6. Add custom background7. Add a follow link on your website8. Celebrity endorsements - 50 Cent stock market scandal9. Watch what you send - Senator Weiner
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