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In depth presentation of creating website assets and link building after Google's Penguin Update.
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Inbound Marketing In 2013
Know The Game
Algorithms have changed. Your site must change.
Advertising Methods In 2013
There are better ways to advertise your website.
Important SEO FACTORS
Most of the basics of SEO have not changed.
Case Studies
• How do you know who to listen to about SEO factors?
• So many different opinions make this guessing game hard.
• SearchMetrics studied 10,000 keywords and looked at pages that ranked in the top 30 positions
• The results were interesting
SearchMetrics Ranking Factors
2013
The top influencers of ranking are coming from social networking links.Download Report From Search Metrics
Ranking Factors Continued
Keywords in external links are about 1/3 the power of social links.
Backlinks Are Important
SearchMetrics.com Rank Correlation Factors – 2013 -
* Stop Words are words Google ignores
On Page Factors Still Matter
What Are Links?
HTML = <a href=“http://www.mysite.com”>Wedding Receptions</a>ANCHOR TAGS = <a></a>
Anchor Text = Wedding Receptions
http://moz.com/beginners-guide-to-seo/growing-popularity-and-links
Two Sources Of Links
• Internal Linking • External links
Make sure the external anchor text is not “hard keywords”
Internal Linking
Navigational links need to be written to enhance human understand in the easiest fastest way possible without unnecessary repetition. Internal links between pages can have soft keyword links to help customers.
External Links
• Other sites mention you or your brand and give provide a link for their customers back to your site.
• Anchor text needs to be more explanatory and less “hard keywords”
• Important ranking factor in current algorithms.
Building Clickable Assets
• Create “How To PDF’s”• Create “Information Guides”• Create “Videos”• Create “Blog Posts”• Conduct Interviews • Use Power Point Presentations - Animoto
To Improve Trust & Authority
Content Strategies
Be Creative When Producing Content
Power Of Images
• Get people to share your content• On Facebook• On Pinterest• On Blogs• General Media
Backlinks From Image Shares
A stunning, creative graphic can create a lot of interest, a lot of sharing.
Use Compelling Graphics
Graphic Design Grabs Attention
Use Infographics To Tell Your Story
The history of
the changes in
Google’s
Algorithms
Provide coding that makes these easy to share with others.
Generate Content Worth Linking To
One infographic can convey a large amount of information in a small space.
This is the top of an infographic.
www.verticalmeasures.com
Different Ways To Build Authority
Hours can be spent learning each of these three areas.
Non-Profits Have High Authority
Consider your favorite charity and ask others to donate to it as well.
Avoid Gimmicks
They aren’t long term strategies.
Media Use
News worthy information and videos can be distributed easily.
Create Branded E-Books, PPT
How To Find Link Opportunities
www.soloseo.com – generates lists of related search queries
Formatted Search Queries
Find Follow Links
This is a nofollow link
Find Out Where Others Get Links
• MajesticSeo.com – Backlink analyzer • Ahrefs.com – Backlink analyzer • Opensiteexplorer.com – Backlink analyzer
Use Google+ On Your Pages
Wordpress Plugin For Google+
Strong Market Indicators
www.comscore.com
Don’t Cut Corners On Your Site
What helps you today may not help you next year.
Competition Is Tough
More than 90% of all Internet business start-ups end in failure within the first 120 days.
But…
**Just don’t think that partying all night, sleeping until noon and 3 or 4 hours with a computer will make you rich.
With The Right Ingredients
Your website can move a lot of people.
