Schedule:“The pattern in which programmes are arranged and presented to the

audience”

Scheduling

Segments of television and who their audience is

Breakfast- Those on their way to work/school

Daytime- Stay at home parents, unemployed and

the retired

Lunchtime- Stay at home parents, unemployed and

the retired

Children's- Children

Prime Time- Families and teens

Post Watershed- Older teens and adults

Popular genres of terrestrial channels:

Soaps, Game shows, Reality TV, Comedy, Sit-coms,

Kids programmes, Dramas

Target audiences of the five terrestrial channels:

BBC1- Everyone

BBC2- More specific audience

ITV1- Young adults through to the elderly

Channel 4- Teens and young adults

Channel 5- Everyone

Percentage of repeats on each channel

BBC1- 8%

BBC2- 7.7%

ITV1- 7.1%

Channel 4- 2.3%

Channel 5- 4.5%

Watershed and Importation

Watershed prevents anything which could be

considered inappropriate for younger ages being

shown before 9pm. Although this time is moving

more towards 10pm as younger people are staying

up later.

Channels 4 & 5 import TV shows as it is cheaper to

do this than to actually make them. This is better as

they have to make their own money.

Hammocking

Strategic placement of one programme between

two others. Positioning a new series between two

popular ones that appeal to the same target

audience often gives the right viewers an

opportunity to indulge in a new programme.

Pre-Echo

Placement of programme before a popular

programme.

Inheritance

Placement of programme after a popular

programme, to get new fans.