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Romancing the Media How speakers and trainers can create a buzz in the media
ANDREW CHOW
What will this be?
YOU
What kind of News Maker?
Ice Breakers
Understanding Publicity
Which programs on Singapore Radio are suitable for you?
Expert Views
Daily Motivational
Group Interactive
Conversational
Business Nuggets
Malaysia (BFM 89.9, the Business Radio) • Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game – (11am weekdays) offers personal development opportunities,
• Techtalk – (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre – (1pm weekdays)
Making a Connection with the Media (Singapore & Malaysia)
Do your research on media/press related to your field
Write your press release the way you want it to be Read
Start Communicating with them even before you have a story
Organise a joint-event with the media
How to Propose a series of Talk Shows/Interviews
Start with a general overview
Prepare all the Questions for your Host
Prepare 2 versions of answers: Short & Long
Leverage on current hot topics (link to your forte)
Becoming a Regular Guest How to get invited back on radio over
and over again
Mention other topics of interest in the conversation
Remember the host’s Professional Interest
• Recommended other great guests to their shows
Remember the host’s Professional Interest
Refer other speakers to radio host
Michael Podolinsky
Make your pitch only at the very end
After the interview, fulfill all promises made on air quickly
Build Rapport with Host on air Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a break
• Be Personable (mention the host name often)
• Prepare give-away to listeners
How to leverage on media features for marketing?
Share on Social Media
• Slideshare : Powerpoint
• Podcast : Radio
• Youtube : TV
• Blog : transcript of interview
Spin it on other Mass Media
• Send info to other media for new pitches
• Follow the format and record your own version
Questions & Answers
"Meet the Entrepreneurs Charity Concert 2012"
Monday, 16th January 2012 Serangoon Gardens Country Club
7pm-10pm