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PREMIOS JUVENTUD TACO BELL PROMOTION RECAP PRESENTED BY: UNIVISION SAN DIEGO

Premios juventud taco bell 2011

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  1. 1. PREMIOS JUVENTUD TACO BELL PROMOTIONRECAP
    PRESENTED BY: UNIVISION SAN DIEGO
  2. 2. KBNT viewers were invited to participate in a unique and engaging promotion, in which the participants were able to receive $200 in Taco Bell certificates!For two weeks,Univision invited viewers to be part of the promotion by visiting UnivisionSanDiego.com and entering their favorite artist, dancer and CD of the year plus their favorite Taco Bell product.The winner who selected all the correct answers received Taco Bell Dollars/ Gifts Cards good for a year.
  3. 3. TELEVISION:
    • Twenty five :30 second promos per week on KBNT telling people about the promotion. A total of 50 spots
    • 4. Two mentions during Despierta San Diegoinviting people to participate
    • 5. A Morning Show Interview during Despierta San Diego featuringthe winner at a Taco Bell location with Taco Bell gift cards and Taco Bell favorite dish
  4. 30 second promo
  5. 6. DSD Mention
  6. 7. DSD Mention
  7. 8. DSD interview with the winner
  8. 9. INTERNET:
    • Taco Bell Premios Juventud Contest Page 2011contest entry page
    • 10. Two Facebook mentions (7,000 fans)
    • 11. Two mentions on our weekly newsletter Club Contigo (2,200 members)
  9. Contest Entry Page
  10. 12. Contest Entry Page
  11. 13. Home Page Flash Rotator Banner
  12. 14. Promotions page on website
  13. 15. Facebook Mention July 7
  14. 16. Facebook Mention July 12
  15. 17. Facebook Mention July 13
  16. 18. Facebook Mention w/video July 22
  17. 19. Newsletter July 12
  18. 20. Newsletter July 18
  19. 21. Newsletter July 22
  20. 22. Thank You For Your Partnership!