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If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library!Sophie Brookover, Eastern Regional Senior HS, Voorhees, NJ andElizabeth Burns, NJ State Library for the Blind & Handicapped, Trenton, NJ
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Pop Goes The LibraryPublic Relations Tips & Tricks to
Connect with Your Whole Community
NJLA ConferenceApril 29, 2009
www.popgoesthelibrary.com
Your Pop MavensSophie BrookoverElizabeth Burns
Where To Find This Talk
www.slideshare.net/sophiebiblio/
Why Pop Culture?
• It’s a way into your patrons’ lives• It’s a lure into the library• It’s a path to being indispensable!
What Is Pop Culture?
Pop Culture =
Whatever people in your community are talking, thinking, and
reading about.
But....
Do they know they can get it at the
library?
Marketing
http://www.flickr.com/photos/kpwerker/2542128140/Used under a Creative Commons License
Marketing: Fine Tuning
http://www.flickr.com/photos/crashmaster/3344052447/Used under a Creative Commons License
Internal Marketing: Who?
• Library Board• Library Staff• Volunteers
Internal Marketing
Workshop for Staff
External Marketing: Who?
• Customers: Past, Present, Future• Government Representatives• Media
External Marketing
http://www.flickr.com/photos/fornal/522011152Used under a Creative Commons License
PR Campaign
PR Campaign
• For the media• On your website• In-house
PR Campaign Toolkit
http://www.flickr.com/photos/petermartinhall/2905767476/Used under a Creative Commons License
And now,
some really awesome examples.
Teen Read Week
http://tinyurl.com/dawg4x
Teen Read Week
Tell Us Your Story
solvinglifesproblems.org
solvinglifesproblems.org
Advocacy = Good Storytelling
http://www.flickr.com/photos/khrawlings/3361416526/ Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/londonpubliclibrary/3007465359/ Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/anikarenina/3434226405/Used under a Creative Commons License
Know Your Audience
http://www.flickr.com/photos/travelinlibrarian/140887735/Used under a Creative Commons License
Be Brief
http://www.flickr.com/photos/monster/466981669/Used under a Creative Commons License
Be Memorable
http://www.flickr.com/photos/21560098@N06/3457719386//Used under a Creative Commons License
Practice!
http://www.flickr.com/photos/matthijs/1468751579/Used under a Creative Commons License
Bonus! 7 Newish TrendsTo Look Out For
Twittertwitter.com
2. Huluwww.hulu.com
3. Library-Created Job Search Resources
http://tinyurl.com/cb54wr
4. Show Our Valuesnapshot.njlibraries.org
5. Phone As Computer
http://www.flickr.com/photos/sophiebiblio/3484726202Used under a Creative Commons license
6. Comic Books & Education
http://www.flickr.com/photos/mysapl/2515952807/Used under a Creative Commons license
7. The New Frugality
http://www.flickr.com/photos/caninegirl/3166004863/used under a Creative Commons license
Thank You! Stay in Touch!
Sophie Brookover [email protected] [email protected]
www.popgoesthelibrary.com
