Upload
roker-labs
View
325
Download
1
Embed Size (px)
Citation preview
PARACHUTE TV AND AL ROKER ENTERTAINMENT ANNOUNCE LIVE STREAMING COLLABORATION WITH #PERIGIVING, A FULL DAY CHARITABLE EVENT SATURDAY, DECEMBER 5
Collaboration To Focus on Live Streaming Programming
Hollywood – Parachute TV and Roker LIVE, a division of Al Roker Entertainment’s Roker Labs digital arm, have announced a collaborative venture designed to focus on live streaming content. Roker and Parachute will join forces to produce a variety of content within the food category on the popular live streaming video platform, Periscope. This collaboration will kickoff on Saturday, December 5 with #Perigiving; a holiday-themed collection of live streams on Periscope’s first TV channel, Parachute TV. #Perigiving is dedicated to charitable activity and the spirit of giving. Talented Periscope creators from across the country - and the globe - will shed light on some incredible causes during the holiday season including the Los Angeles Dodgers Foundation, Project Nautilus’ Make-A-Wish campaign, Oregon Food Bank, The Reciprocity Foundation, Interval House, The Animal Welfare League of Qld, and many more. A litany of live streaming talent will broadcast globally to help raise awareness of these charities during this all-day event.
The #Perigiving event will kick off at 10:00 A.M. est in New York on @ParachuteTV1 on Periscope, with a live stream from Roker LIVE encouraging viewers to “pay it forward” with acts of kindness. In the spirit of the holiday, Instagram star & host, Jessica Siskin will encourage complete strangers to buy a cup of coffee, a treat, or a snack for a total stranger on the streets of New York City. Jessica will be joined by Kay Brown, 26, an investment firm assistant, whose kindhearted decision to give her shoes to a homeless woman on a NYC subway recently went viral.
Parachute TV is also creating a dedicated website, where the charities addressed during #PeriGiving will be represented. People can go to www.perigiving.com and easily donate to the charities featured as part of this event.
About Al Roker Entertainment
Al Roker Entertainment is a leading producer of original, award winning TV programs and digital
content for the world’s best brands. Led by nine-time Emmy award winning TV personality Al
Roker, known for his authenticity and high trust factor, ARE produces all forms of content for
distribution across a variety of platforms around the world, including: broadcast, cable, digital,
OTT, and streaming technologies.
Located in New York, Roker LIVE is the live streaming arm of Roker Labs, a full post-production
video and production studio that fosters innovation and media partnerships with a proven
approach toward authentic digital storytelling, brand building, and direct response marketing.
www.alroker.com
Contact: [email protected]
About Parachute TV
Parachute TV is the first TV channel on Periscope, Twitter's live-streaming app. Created by TV
reporter Jon Erlichman, Hollywood writer Seth Cohen and Producer/Actor Caroline Lesley.
Parachute TV has daily scheduled programming on Periscope. On a weekly basis, there are 50
shows from creators with more than 250,000 followers combined. The dynamic lineup of
programming features everything from cooking to puppets.
Since its launch in August 2015, it has grown rapidly, generating more than 195,000 live
viewers. Parachute TV has been widely recognized as the first Periscope channel to be press
credentialed for the recent Presidential debates (including CNN’s Republican Debate at the
Reagan Library and CBS’ Democratic Debate in Des Moines).
Located in Los Angeles, Parachute TV’s recent coverage includes Q & A’s with top Hollywood
producers, directors, actors, writers and musicians.
Contact: [email protected]
www.parachutetv.com