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This is an orientation presentation on strategic media advocacy for the Parsons Fellows program of the Open Society Institutes Health Media Initiative
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Mary Joyce@ the Open Society Institute
May 14, 2014
Strategic
Media Advoca
cyand Design
Mary Joyce@ the Open Society Institute
May 14, 2010
you
Strategic
Media Advoca
cyand Design
? for strategic advocacy8
goals
tacticsresources
? for strategic advocacy8
goals
tacticsresources
? for strategic advocacy8
goals
tacticsresources
What is strategy?
Goalaction
action actio
n
action
What is strategy?
Goalaction
action
action
action
What is strategy?
Goalaction
action
action
action
What is advocacy?
advocacy organization
What is advocacy?
advocacy organization
marginalized
group
What is advocacy?
advocacy organization
marginalized group
speaks for
What is advocacy?
marginalized group
targetspeaks to
What is advocacy?
advocacy organization
marginalized group
speaks for
What is advocacy?
marginalized group
target
support
What is strategic
advocacy?
What is strategic
advocacy?
? for strategic advocacy8
The Media Advocacy Process
? for strategic advocacy1 goals
8
2 goals
? for strategic advocacy8
3 tactics
? for strategic advocacy8
3 tactics
? for strategic advocacy8
3 tactics
? for strategic advocacy8
4 tactics
? for strategic advocacy8
5 tactics
? for strategic advocacy8
6 resources
? for strategic advocacy8
7 resources
? for strategic advocacy8
? for strategic advocacy8
? for strategic advocacy8
? for strategic advocacy8
? for strategic advocacy8
8 resources
? for strategic advocacy8
? for strategic advocacy8
goals
tacticsresources
Examples Design
&Strategic Advocacy
Obama Campaign Audience
more logos at ObamaCampaignButtons2008.com
Obama Campaign Messaging
Image: Barack Obama (Flickr)
Change will not come if we wait for
some other person or some other time. We are the ones we've
been waiting for. We are the change
that we seek.
(supporter photos with nice animation)
(supporter photos with nice animation)
(supporter photos with nice animation)
(supporter photos with nice animation)
International Advocacy
Tactics
Virtual Video Sit-in (Tunisia)Nawaat, 2008
Thank You! You can view this slideshow
at MaryJoyce.com
