OppadakOven Baked & Roasted chicken

“The Healthy Choice”

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MARKET ANALYSIS* Competitive Analysis *Target Market * Location Analysis

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Competitors Analysis*KFC *Mc.D *PIZZA HUT

PRODUCT PRICEPLACEMENT(distribution) PROCESS

•Fried chicken (Breast)•French fries•Burger•Rice •Personal Package (1Chicken,1Rice, 1 Drink)•Family Package (6 person)(9 Chicken, 6rice, 6drink)

•Fried chicken•French fries(Small)•Burger•Rice •Salad•Personal Package(1 Chicken, 1Rice)•Family Package

•Pizza(regular)•Spaghetti•Chicken Wing•Salad•Personal Package (Small Pizza, Drink)•Family Package(4 Person)

•Rp.11.000•Rp.11.000•Rp.18.000•RP. 5.000•Rp.16.000

•Rp.166.000

•Rp.10.000•Rp. 7.000•Rp.18.000•Rp. 5.000•Rp. 6.000•Rp.18.000

•N/A

•Rp.40.000•Rp.30.000•Rp.30.000•Rp.11.000•Rp.15.000

•Rp.60.000

•Unit Shop (mall/Ruko)•Food Court•Delivery

•Unit Shop (mall/Ruko)•Food Court•Delivery

•Unit Shop (mall/Ruko)•Delivery

Fast Food

Fast Food

Casual Dining

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STORE/OUTLETS(Indonesia)

*KFC *Mc.D *PIZZA HUT

•300 outlets Year 2007•Annual growth 8.5%

•107 Big outlets Year 2009•Open 10 Big outlets a year

•180 Big outlets Year 2009

FUTURE PLANS

• Expand Menu• Healthy Choices Menu• Bring Back Rotisserie Chicken

PROMOTION

•Chaki (for kids)•Free ice cream•Party Package•KFC bucket 3 in 1

•Happy Meal with toys

•Diversification of Pizza•Expand menu items

SERVICE

•Free WIFI•Play Ground•24 Hours

•Play Ground•24 Hours

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Target Market

FAMILY TEENAGERSParameter 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Population

Male 116,875.80 118,287.50 119,698.90 121,100.50 122,486.30 123,844.70 125,190.10 126,528.70 127,860.10 129,172.00 130,445.30

Female 116,601.60 118,043.80 119,475.40 120,913.30 122,328.60 123,727.70 125,152.00 126,560.20 127,932.80 129,265.00 130,559.70

Total 233,477.40 236,331.30 239,174.30 242,013.80 244,814.90 247,572.40 250,342.10 253,088.90 255,792.90 258,437.00 261,005.00

Growth 1.22% 1.20% 1.19% 1.16% 1.13% 1.12% 1.10% 1.07% 1.03% 0.99% 0.99%

Age Composition (%)

0-14 26 25.8 25.6 25.4 25.2 25 24.8 24.6 24.3 24.1 23.9

15-64 68.6 68.8 68.9 69 69 69.1 69.2 69.2 69.2 69.2 69.1

65+ 5.3 5.4 5.5 5.6 5.8 5.9 6.1 6.2 6.4 6.7 7

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Location AnalysisFamily mall in Indonesia with high traffic at Unit shop and Food court

Plaza Semanggi

Ambassador MallPlaza Indonesia extension

UNIT SHOP

FOOD COURT

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MARKETING PLAN*PRODUCT *PRICE *PLACEMENT *PROMOTION *PEOPLE *

•Product The products or services offered to our customers/clients.

•Price The strategies we use with regard to pricing your products or services with the goal of making a desired profit margin.

•Placement (Distribution) How we get your products or services to our target market.

•Promotion How we communicate the features and benefits and endorse our products or services to our customers or clients.

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Healthy Food

Junk Food

Fine Dining Fast food

Unit Shop Food Court

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•Product The products or services offered to our customers/clients. 1) Casual Dining 2) Personal Package

Baked chicken with fondue

Garlic Crispy baked chicken

Sweet Chilies baked chicken

Crispy baked stick

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DrumstickBuffalo wingsBaked chickenRoast chickenHalf & halfExciting HOT sauceSpicySpaghetti goll-beng-eFresh fruit

Oppadak Special MenuD.N.P

•Price The strategies we use with regard to pricing your products or services with the goal of making a desired profit margin.

Rp.10.000

Rp.20.000

Rp.30.000

Rp.40.000

Rp.50.000

Rp.80.000

Rp.110.000

Personal Package Family Package Appetizer & Dessert

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•Placement (Distribution) How we get your products or services to our target market

Unit Shop Food Court Delivery Service Offsite Catering Drive Thru

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•Promotion How we communicate the features and benefits and endorse our products or services to our customers or clients

F&B PROMOTION

•Personal package•Free soft drink•Kids party package•Student package•Ramadan package•Free dessert

MEDIA PROMOTION

•Local Television•Local Radio•Magazine•Newspaper•Website

CHAMPAIGNE

•“The Healthy Choice”

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•Schedule Highlights

JUNJUNMAY

MAY

OCTOCT FEBFEBNOV

NOV

JAN

‘11

JAN

‘11

DECDECAPRAPRMARMAR AUG

AUG

JULJUL SEPSEP

Market ResearchMarket Research

First counter OpeningFirst counter Opening

Opening more countersOpening more counters

Partnership confirmationPartnership confirmation

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THANK YOUBy

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