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Struggling to get your online marketing going? Here are some tips. OMG - Online Marketing Guide is a series of presentations designed by Chocolate Shoebox to help you in your online marketing.
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www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
The Internet is a big place…
Are you disappearing into the noise?
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Don’t be a Wallflower
Make yourself HEARD!
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Without planning, the internet can eat you alive.
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Create a strategy
Map out a plan for your content, communication, and analysis
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Where is your market talking?• Don’t stretch it too thin:
One or two well, rather than many badly
Find the right platforms
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Get creative
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Create a campaign – competitions and giveaways are a good place to start
• Assign a small budget and use advertising - Google and Facebook advertising are cheap and work well for many brands
Brainstorm ideas
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
Content is kingBut rubbish content
is rubbish
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Solve a problem – what value are you adding to someone’s life?
• Fun but relevant – make it personal and shareable
• Visuals! Images and videos are more likely to be shared
• Look at ALL the media: videos, pictures, presentations, graphs, polls, diagrams, infographics
Make a Splash
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Offer content to other people’s websites
• Get chatty – Talk to everyone• Get people talking - Ask questions.
Answer every question, no matter how small
• Build relationships and collaborate with people that could offer value to you and your customers
The internet is social
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoeboxA presentation by Chocolate Shoebox – Outsourced Marketing Solutions
• Don’t be afraid to try something new• Monitor everything. Cut out the parts that don’t
work and try something else!
Find out what works for you
Do something new.Then do something else!
www.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox
A presentation by Chocolate Shoebox – Outsourced Marketing Solutions
The End.(Of this presentation – the beginning for your online marketing)
About Chocolate Shoebox:Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an outsourced marketing solutions company with flair. We perform a full range of services which collectively cover the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun.
