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Some basic, must-do strategy to drive targeted, buying traffic to your online store. A must read for Small Business E-commerce Success!
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–Tapping into your existing customers?
Driving Traffics to Your Online Store- The Fundamentals
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Table of Contents
• Besides SEO, what are the options available?– Pay per Click – Fastest way to advertise your website– via Forum Market (t-shirtforums.com/ lowyat.net, jbtalks etc)– via Online Market Places – (Ebay, Etsy, Lelong, etc)– Related Communities (Forum, Blogs etc)– Google Product Search (Google Base)– Email Marketing– Affiliate Marketing– Social Media Marketing eg. Facebook, Tweeter– Blogging
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Ask: Who are your customers?
The Goal: Get Found by Targeted Audience
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Drive Traffic from Crowded (targeted) websites
Relevant Forums
Relevant BlogsSocial Networking Sites
(Friendster, Myspace, Facebook)
Relevant Classifieds
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First thing First - Keyword Research
Think like a customer• https://adwords.google.com/select/KeywordToolExternal
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Keyword Research
Suggestion by Search Engine
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Keyword Research
Google Insights for Search• http://www.google.com/insights/search/#
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• Pick Keywords that are highly targeted / relevant to your products
• Use it on your Headline / Title on all marketing message
What’s next?
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PPC - Driving Traffic the Fastest Way
• Pay-per-click (PPC) advertising
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Basic Concepts of Adwords
• Benefits of Google Adwords?– Fastest way to attract customers– Very Targeted– Get prospect to find you
Right Message >Right People >Right Market >Right Time
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Basic Concepts of AdwordsHow much does it cost?
– No fixed price (auction)
Google provide estimated cost per click– You only know after the clicks happen– Good news is
• No Minimum Spend• You control your budget• You control Maximum Cost Per Click• Pause/End the campaign anytime
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Malaysia Pricing
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Adwords Strategies
Strategy for new user– Start with 1 product or 1 category (for new user)– Set a daily budget eg. RM30– Run for 1 month and see the results
Google AdwordLanding Page
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More on Adwords – Must
Google Adwords Kickstart Course ( Free Download) http://www.slideshare.net/neowave/google-
adwords-kick-start-course-presentation
Google Adwords Cheatsheet (Free Download)
http://www.perrymarshall.com/google/
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Forum Marketing
These are places people “hang out”, traffic!!!• http://forum.lowyat.net/GarageSales• http://www.jbtalks.cc• http://www.malaysianbabes.net • Google it “your keyword + forum”
• Read their Rules & Regulation– Common rules, eg. online store link is not allowed to post– Selling tag [WTS], [Selling], etc– Sometimes pre-order is not allowed– Submit IC number to verify your identity?
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Study how other seller post
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Tips for Forum Marketing
Start with 1 post first and see the results
Tips:• If possible, get Ready-Stock Photo (not
manufacturer one)• Get people respond in your thread (to show
your thread is popular)• Don’t simply post for the sake of BUMP (Bring
Up My Post)
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Be Active in Online Market Places
• Market Place – Just some eg…– http://www.ebay.com/ – http://mall.cari.com.my/index.php – http://www.lelong.com.my/ – http://www.haiyo.com.my/index.php– http://www.messonedown.com/ – http://www.mudah.my/ – http://www.bigsale.com.my
• Niche Market Place:– http://www.mysimplifieds.com/fashion– http://www.chictini.com– http://www.shoplette.com/pages/retailers
Tips: Just post a few of your products will do
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Community / Blogs
• Community Website– http://www.shoppingnsales.com– http://pasim.wordpress.com/– http://www.emmagem.com/
• Sign up Google Alerts (stay in the radar)– Participate in forum– Comments on other people blog (Don’t Hard Sell /
Spam!)– Find link building opportunities
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Coupon Sites
Submit Coupon (Discount code at webShaper) toFamous coupon site
– http://www.retailmenot.com/ – http://www.couponsnapshot.com
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Google Product Search + Reviewed Sites
• http://www.resellerratings.com
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Email Marketing
• Email to existing customers• Compile your own list (people
who knows you or love you!, don’t buy database!)
• Discount Code/Free Shipping http://www.webshaper.com.my/learn/video/discount-code.html
• Ensure deliverability. Use email Marketing Program to track.
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Affiliate Marketing
1. Look for websites offering products / services complements with you business.
2. Let affiliates putting up your banner ad / text ad on their website and drive sales to you!
3. Pay your Affiliates a commission for referring sales to your website.
http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-01.htm http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-02.htm
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Social Media Marketing:Facebook & Twitter
Facebook• 300,000,000 users and growing• Malaysia - 3,047,660 people only.• A good platform to engage your customers
and Prospects, easily share products updates and communicate with clients!
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Emarketer 2009 statistics:
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Starting on Facebook (It’s free!)
• Setup Facebook Page (not group – 5k limitation, not personal profile)– http://www.facebook.com/pages/create.php
• Become the first fan of your own page!– Then start grabbing “fans”, minimum 25 to your page so you are
entitled to a username (brand) for your facebook page.• Set a name for your page
– http://www.facebook.com/username/• Grab FanBox Widgets to put on left, right or bottom of your
webShaper Stores.– http://www.facebook.com/facebook-widgets/
• Are you are done! Start Promoting Your Page it via Facebook Ad (select PPC) and get permission to “spam” people!
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Fanbox Widget Preview
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This is how it looks on your store
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What you can do with Facebook Page?
• Build your community / followers• Update latest news and products
(each time you update, new post showing up on their facebook homepage, clients can see and interact! As easy as copy link from your webShaper stores and share it! )
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What you can do with Facebook Page?
• Distribute your coupon code (Starbucks survey on Facebook.com/Starbucks reveal this is their customer top request!)
• Messages directly to their Facebook inbox (function like email marketing ! make sure you don’t spam, again, solid content making sure it’s worth their time clicking)
• Setup Event invitation, Polling and more!• Advertise Your Page in Facebook
(profile specific targeting! Can filter via age, marital status, sex, country and even on their birthday! Imagine giving out a special discount code for the birthday boys and gals! )
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Customer success story
Mwstyles.com – 6500+ fans in 3 months time.
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Twitter - MicroBlogging
• Saying something interesting in 140 characters
• Honestly, there’s overlapping with Facebook and we don’t know how well it will work, yet!
• But just go sign up your twitter account and grab your name first! Eg http://Twitter.com/webShaper
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Blogging - help boost your trust & sales!
• Blogging can help you ….– Establish yourself as expert in what you do (sell)– Build personal touch and relationship with your clients
• GYM likes Blog for its unique, constantly refreshed contents• Learn from website like www.woot.com, every time they
announced a new product, they blog about that product first.
1 day. 1 deal.
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Recommended Resources + Reading
http://www.webshaper.com.my/blog/
http://www.practicalecommerce.com/
http://www.getelastic.com/
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Join us and Stay updated!
Twitter.com/webShaper
Facebook.com/webShaper
Facebook.com/MalaysiaOnlineStore
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The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. BecauseNeowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannotguarantee the accuracy of any information presented after the date of publication.
This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your ownrisk.
Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may bereproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, orotherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd.
Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Exceptas expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents,trademarks, copyrights, or other intellectual property.
Neowave and webShaper are either registered trademarks or trademarks of Neowave Sdn Bhd in Malaysia and/or other countries. The names of actualcompanies and products mentioned herein may be the trademarks of their respective owners.